Business Commons^™

A Marketing Perspective On The Rise Of China: Monopoly, Politics And Value, Patrick Butler, Neil Collins Dec 2014

Human Branding In Political Marketing: Applying Contemporary Branding Thought To Political Parties And Their Leaders, Richard Speed, Patrick Butler, Neil Collins Dec 2014

The Europeanisation Of The British Political Marketplace, Patrick Butler Dec 2012

Political Marketing: Structure And Process, Patrick Butler Dec 2010

Towards A Typology Of Human Brand-Organisation Relationships, Patrick Butler Dec 2010

The Europeanisation Of The British Political Marketplace, Patrick Butler, Neil Collins Dec 2010

Political Monopoly In China: A Marketing Strategy Analysis, Patrick Butler Dec 2010

Marketing Accountability And Marketing's Stature: An Examination Of Senior Executive Perspectives, Patrick Butler Dec 2009

Corporate Executives' Perceptions Of Marketing Performance: Measurement Issues And Preliminary Findings, Patrick Butler Nov 2009

What Marketers Should Love About A Recession, Patrick Butler Feb 2009

Considerations On The Evolution Of Political Marketing Theory, Patrick Butler Dec 2008

Market Orientation And Enterprise Policy, Patrick Butler Dec 2008

Campaign Strategies And Political Marketing, Patrick Butler Dec 2007

Theory-Building In Political Marketing: Parallels In Public Management, Patrick Butler Dec 2006

Modernising Irish Government: The Politics Of Administrative Reform, Patrick Butler Dec 2006

A Challenge To Public Policy On Marketing In The Irish High Tech Sector, Patrick Butler Jun 2006

Preliminary Findings From A Longitudinal Study Of The Market Orientation Performance Relationship In The Irish Market, Patrick Butler Jun 2006

Delivering Value To The Customer: Forging The Cio-Cmo Alliance, Patrick Butler Mar 2006

"Have That Report On My Desk In 20 Years!": Long Run Perspectives In Public Sector Management, Patrick Butler Dec 2005

Thinking Long And Hard: Lessons From Public Sector Management In An Era Of Short-Termism, Patrick Butler Dec 2005

On Mediation On Political Marketing Communications, Patrick Butler Dec 2004

'Running Business Like A Government': Management Insights From The Public Sector, Patrick Butler Dec 2004

Market Orientation And The Performance Of High Tech Firms: Preliminary Findings From The Irish Market, Patrick Butler Dec 2004

Market Orientation And Marketing Performance Measurement: Preliminary Findings From The Irish Market, Patrick Butler Dec 2004

Providing Value In Museums: Lessons From Retailers, Patrick Butler Dec 2003

Il Marketing Politico Tra Prodotto E Processo, Patrick Butler Dec 2003

Citizens As Consumers: Process, Practice, Problems And Prospects, Patrick Butler Dec 2003

Political Mediation In Ireland: Campaigning Between Traditional And Tabloid Markets, Patrick Butler Dec 2003

Developing A Service Orientation In The Public Sector, Patrick Butler Oct 2003

Developing Customer Service In The Public Sector, Patrick Butler Jun 2003