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The Development Of A Multi Variant Model For Market Intelligence Data Gathering For Australian Micro Businesses And Smes - A First Step In Unravelling The Paradox Of Big Picture Thinking By Small Market Players, Pauline Ross, Lee Styger
The Development Of A Multi Variant Model For Market Intelligence Data Gathering For Australian Micro Businesses And Smes - A First Step In Unravelling The Paradox Of Big Picture Thinking By Small Market Players, Pauline Ross, Lee Styger
Lee Styger
Micro businesses and SMEs have typically been encouraged to develop and implement "professional" business processes that will enable them to understand their business environment. The driver of this trend has typically come from a growth in the use of external "expert" sources (i.e. consultants and sponsored agents) who are not always fully associated with the business. This growth in external intervention has typically triggered an evolution in contemporary thinking and literature, that would lead us to believe that micro businesses and SMEs operate in a similar way, and with a similar structure, as larger organisations. This paper focuses on some …