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How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza

Abel D Alonso

Eating out experiences can project different images, desires and expectations among consumers. Depending on the overall outcome of these experiences, consumers may have a positive impact on a business through continued patronage or word-of-mouth advertising, while in the case of dissatisfying experiences their response may even harm an establishment's image. From a group of 305 participants, this study explores consumers' viewpoint of the ideal eating out experience and in the process seeks to identify keywords that are evoked in their definition of this experience. This information could prove invaluable to restaurant professionals in better meeting the needs of consumers in …