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Full-Text Articles in Business
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder
The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder
Shyam Sunder
No abstract provided.
Integrating "Employability" Into The He Curriculum: Case Studies Of Online Portfolio Implementation In The Uk, Lisa Harris, Paul Harrigan, Annette Naudin
Integrating "Employability" Into The He Curriculum: Case Studies Of Online Portfolio Implementation In The Uk, Lisa Harris, Paul Harrigan, Annette Naudin
Dr. Paul Harrigan
In today’s global market place employers are seeking high level skills of communication, networking and entrepreneurship in their potential employees. Increasingly, these skills extend to online methods of engagement through social media. The idea of the ‘digital native’ suggests that students are able to use such tools effectively, having grown up with these technologies, but more recent research suggests otherwise.
We argue that a traditional university education does not in itself equip students for the modern workplace, and that effective integration of digital research, communication and creative skills into the curriculum is required. The implementation of what we have labelled …
Computational Thinking (Ct): On Weaving It In, Paul Curzon, Joan Peckham, Harriet G. Taylor, Amber Settle, Eric Roberts
Computational Thinking (Ct): On Weaving It In, Paul Curzon, Joan Peckham, Harriet G. Taylor, Amber Settle, Eric Roberts
Amber Settle
The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder
The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder
Shyam Sunder
No abstract provided.
Adverse Effects Of Accounting Uniformity On Practice, Education And Research, Shyam Sunder
Adverse Effects Of Accounting Uniformity On Practice, Education And Research, Shyam Sunder
Shyam Sunder
No abstract provided.
Norms Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder
Norms Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder
Shyam Sunder
No abstract provided.
Norms, Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder
Norms, Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder
Shyam Sunder
No abstract provided.
Accounting, Education And Research As Infrastructure For A Modernizing Economy, Shyam Sunder
Accounting, Education And Research As Infrastructure For A Modernizing Economy, Shyam Sunder
Shyam Sunder
No abstract provided.