Business Commons^™

Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …

Sound And The Moving Image:Critical Characteristics For Spectator Response, Kara Rader, Rafeeq I. Roberts, Matt Egizii, Jeffery Allen

Rafeeq I Roberts

The prevailing wisdom in the film and video production industries is that audio information outweighs visual information when it comes to spectator responses, but there are few empirical studies to support this claim. In previous research, four critical characteristics of sound have been identified: (1) Music, (2) visual/sound contradictions (defined as sound that is inconsistent with audience expectations based on visual information), (3) multi-channel sound, and (4) sound quality. Building on our previous research into music and film, we have found that many researchers have looked into the question of how music affects emotions (Eschrich et al., 2008; Have, 2008; …

A New Paradigm In Corporate Partnerships, David Cooke

David Cooke

Significant corporate partnerships can be built by the not-for-profit sector when an approach that acknowledges the principle of enlightened self interest is utilised. It's not about "please help us" it's about "what can we do to help you".

What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr

Oscar T McKnight Ph.D.

This presentation explores the history and evolution of an Arbitron assessment model (Nielsen Audio) when applied in higher education, specifically Student Affairs. Highlighted are the differences between traditional models of Student Affairs assessments and a modified Arbitron assessment. This new Student Affairs assessment model allows an institutional researcher to study student feedback minute to minute, day to day, week to week basis, etc. Discussed are the strengths and weaknesses of a Nielsen Audio model when applied to Student Affairs.

Impostor Phenomenon: Alive And Well Among Library Leaders, Elizabeth Martin

Elizabeth Martin

Corporate Fundraising: What's The Key To Unlocking Corporate Wealth?, David Cooke

David Cooke

This presentation advances the notion that when approaching corporations for support the not-for-profit world should seek to build partnerships whereby the alliance between the company and the charitable organisation is one of mutual benefit. This is based on the fact that the nfp world has an enormous amount to offer the commercial world in helping corporations alleviate some of their most challenging problems.