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How Is Your Boss? Impact Of Transformational Leadership Behavior Of Manager On Customers' Selling Orientation-Special Reference To Corporate Banking Sector In Sri Lanka, Nalin Abeysekera, Ananda Wickramasinghe
How Is Your Boss? Impact Of Transformational Leadership Behavior Of Manager On Customers' Selling Orientation-Special Reference To Corporate Banking Sector In Sri Lanka, Nalin Abeysekera, Ananda Wickramasinghe
Ananda Wickramasinghe
Selling is paramount important in marketing and considered as a lifeblood in marketing. Customer oriented selling plays a vital role in this regards .On the other hand, managers need transformational leadership behavior to manage sales staff. This study aims to integrate the concept of customer orientation and transformational leadership of a manager by conceptualizing the concepts in Sri Lankan corporate banking sector. Responses were gathered via a questionnaire survey from a sample of 100 managers and 100 customer relationship officers(CRO). The results provide evidence for the significant relationship between transformational leadership of a manager and their customer orientation.
Self-Checkout At Banks: So Why Salesperson - A Case Of Sri Lankan Banking Sector, Nalin Abeysekera, Ananda Wickramasinghe
Self-Checkout At Banks: So Why Salesperson - A Case Of Sri Lankan Banking Sector, Nalin Abeysekera, Ananda Wickramasinghe
Ananda Wickramasinghe
Effective selling is one of the most critical elements in the process of marketing. It is the life-blood of an organization that gets in critical revenue. Hence, the role of a salesperson is paramOllllt important. Hence, this study tries to address: Do salespersons in Sri Lankan banking sector customer oriented if so, do they delight or amaze customers? Two state banks and two private banks have been selected as a sample and thirty customers representing both banks are interviewed. It has fOlllld that even though banks are relying on computer automated service some customers prefer hlllllan touch for better relationship. …