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Full-Text Articles in Business
Mobile Information Services Marketing: An Assessment Of Needs, Quality And Satisfaction, Shahriar Akter, Fumiyo Kondo
Mobile Information Services Marketing: An Assessment Of Needs, Quality And Satisfaction, Shahriar Akter, Fumiyo Kondo
Shahriar Akter
While user needs, service quality and satisfaction regarding most services have been well explored in academic literature, there exists little research on these factors with respect to mobile information services. This study taps into these voids and examines the impact of these factors on mobile information services marketing through an empirical investigation in Japan. It pursues a conceptual model based on the basic parameters of information marketing, that is, information needs, information quality and user satisfaction. The findings indicate that user perceived information services quality is determined by the quality of information delivery platform (affordability, availability, reliability, security and ease …
The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo Kondo, Jiro Hirata, Shahriar Akter
The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo Kondo, Jiro Hirata, Shahriar Akter
Shahriar Akter
The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there …