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Full-Text Articles in Business
Mobile Information Services Marketing: An Assessment Of Needs, Quality And Satisfaction, Shahriar Akter, Fumiyo Kondo
Mobile Information Services Marketing: An Assessment Of Needs, Quality And Satisfaction, Shahriar Akter, Fumiyo Kondo
Shahriar Akter
While user needs, service quality and satisfaction regarding most services have been well explored in academic literature, there exists little research on these factors with respect to mobile information services. This study taps into these voids and examines the impact of these factors on mobile information services marketing through an empirical investigation in Japan. It pursues a conceptual model based on the basic parameters of information marketing, that is, information needs, information quality and user satisfaction. The findings indicate that user perceived information services quality is determined by the quality of information delivery platform (affordability, availability, reliability, security and ease …
Complex Modeling In Marketing Using Component Based Sem, Shahriar Akter, Umme Hani
Complex Modeling In Marketing Using Component Based Sem, Shahriar Akter, Umme Hani
Shahriar Akter
Structural equation modeling (SEM) is an important tool for marketing researchers to estimate a network of causal relationships linking two or more complex concepts. The PLS approach to SEM, also known as component based SEM, is becoming more prominent in estimating complex models due to its soft modeling assumptions. This study elucidates the use of component based SEM in estimating a complex higher order model with a small sample size. The utility of the approach is illustrated empirically by estimating a third-order, reflective, hierarchical service quality model in the context of mHealth. The findings of the study confirm the conceptual …