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- Articles (2)
- Amusement (1)
- Book Chapters (1)
- Continued use intention (1)
- Cumulative value satisfaction (1)
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- Developing countries; information marketing; Grameen village phone model; sustainable development (1)
- Health information systems (1)
- Individual service relevance (1)
- Information–intensive (1)
- Low user ratio (1)
- MHealth (1)
- Published Articles (1)
- SEM (1)
- Service quality . Satisfaction . Intention to continue using . Quality of life . PLS path modeling (1)
- Sound amusements (1)
Articles 1 - 4 of 4
Full-Text Articles in Business
Service Quality Of Mhealth: Development And Validation Of A Hierarchical Model Using Pls, Shahriar Akter, John D'Ambra, Pradeep Ray
Service Quality Of Mhealth: Development And Validation Of A Hierarchical Model Using Pls, Shahriar Akter, John D'Ambra, Pradeep Ray
Shahriar Akter
Advancing research on service quality requires clarifying the theoretical conceptualizations and validating an integrated service quality model. The purpose of this study is to facilitate and elucidate practical issues and decisions related to the development of a hierarchical service quality model in mobile health (mHealth) services research. Conceptually, it extends theory by reframing service quality as a reflective, hierarchical construct and modeling its impact on satisfaction, intention to continue using and quality of life. Empirically, it confirms that PLS path modeling can be used to estimate the parameters of a higher order construct and its association with subsequent consequential latent …
Exploring Loyalty In Mobile Information Services: The Role Of Sound Amusements, Shahriar Akter
Exploring Loyalty In Mobile Information Services: The Role Of Sound Amusements, Shahriar Akter
Shahriar Akter
The aim of this research is to explore consumer loyalty in mobile amusement information services, using a behaviors-atisfaction‐ loyalty framework. Among many different frameworks of satisfaction‐loyalty, we investigated the impact of ‘use behavior’ on ‘satisfaction’ and that of ‘satisfaction’ on ‘loyalty,’ which results in a strong support of the existing model. It confirms that, on both paths, there are significant associations between a latent variable and a measurement variable of stronger amusement element than that of weaker ones. The results show that amusement contains seven types of measurement variables (i.e., E‐mail, SMS, MMS, Music, Ringtones, Video Streaming, Games) which have …
Serving The Poor By Marketing Information, Developing A Sustainable Village Phone Model In Bangladesh, Shahriar Akter, Jay Rajasekera, Mahfuzur Rahman
Serving The Poor By Marketing Information, Developing A Sustainable Village Phone Model In Bangladesh, Shahriar Akter, Jay Rajasekera, Mahfuzur Rahman
Shahriar Akter
Wireless technologies have created an unprecedented opportunity for rural customers in the developing world to solve their communication and information problems in an instantaneous, interactive and customised way. The framework of the study focuses on existing mobile village phone model in Bangladesh and suggests ways to make it sustainable through mobile information services marketing. The study has treated ‘village phone’ as a cost effective and interactive channel through which various information services can be marketed to serve customers in the rural settings.
Mhealth- An Ultimate Platform To Serve The Unserved, Shahriar Akter
Mhealth- An Ultimate Platform To Serve The Unserved, Shahriar Akter
Shahriar Akter
Objectives: To summarize major current developments and research in the field of mobile health (mHealth) services. Methods: Reports on the unique characteristics of mHealth platform and its role in delivering health services to the resource poor settings. Also, it evaluates different mHealth applications and identifies key success factors and challenges. Results and Conclusion: mHealth, based on the most ubiquitous and widely accepted technology, offers an unprecedented opportunity to serve the unserved by right time medical information services. There is growing evidence that it has already transformed healthcare delivery in many resource poor settings through its low cost, high reach and …