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Housing Affordability On The Nsw North Coast: Report To Bananacoast Community Credit Union, Stephen Kelly, Quentin Croft, Pat Gillett, Allan Sheppard
Housing Affordability On The Nsw North Coast: Report To Bananacoast Community Credit Union, Stephen Kelly, Quentin Croft, Pat Gillett, Allan Sheppard
Adjunct Professor Stephen J Kelly
As a result of changes to housing policy in Australia over the last two decades the supply of affordable public rental housing has declined and its role has increasingly focused on meeting the housing needs of the most disadvantaged in the community. When combined with the dramatic increase in property prices over the past decade, which has far outstripped wages growth, the need for affordable housing for low to moderate income households has become ever more urgent.
Backpackers, Byron And Brand: The Power Of Wom, Janet Hanlan, Stephen Kelly
Backpackers, Byron And Brand: The Power Of Wom, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
Tourist destination brand image is a major influencing factor in traveler destination choice. This exploratory research into the information sources from which destination brand image evolves, aims to provide insights which may improve destination marketing communication strategies. Indepth interviews with 21 international backpackers on Australia’s northern New South Wales coast indicate that mainstream media played little or no part in the formation of respondents’ image of the coastal destination of Byron Bay. Research findings show word-of-mouth (WOM) and autonomous independent information sources were the key mediums through which respondents formed their image of this iconic Australian tourist destination. Findings suggest …
Electronic Retail (E-Tail) Image Components And Their Association With Variety Seeking And Avid Shoppers, Stephen Kelly, Don Scott, Simon Wilde
Electronic Retail (E-Tail) Image Components And Their Association With Variety Seeking And Avid Shoppers, Stephen Kelly, Don Scott, Simon Wilde
Adjunct Professor Stephen J Kelly
An examination of image attributes important to on-line customers of a major Australian retailer identified three e-tail store image dimensions; core demands, institutional factors and information. The three dimensions were further examined against variety seeking and avid shopper measures. Results indicated institutional factors were associated with variety seeking and avid shoppers and information with avid shoppers. From this result, it is suggested that e-tailing stores need to build their reputation and brand image via conventional media based promotional activities in order to attract variety seeking and avid shoppers and provide variety laden shopping experiences to retain variety seeking consumers. It …