Business Commons^™

Developing Mexican And Central American Spanish Phrases For U.S Construction Workforce To Improve Jobsite Communication, Alexis Saborio

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This paper gives an overview of a study conducted with US construction practitioners and Hispanic construction workers to develop Mexican and Central American construction Spanish phrases. Many companies face the challenge of a language barrier between the English construction supervisors and the Spanish-- speaking speaking Hispanic workers. This language gap is creating poor expectations among different sectors in the construction industry. Over the past several years as the number of Hispanic construction w orkers have increased in the United States so has the language barrier. The majority of the Hispanic construction workforce comes from Mexico and Central America. US construction …

Crip Theory And Creative Briefs: Interpreting Disability In The Creative Process, Josh Loebner

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Brands, advertising agencies and other partners collaborate through curated phases to create marketing and advertisements, but within this process, how does the creative brief shape disability inclusion or exclusion? By moving the conversation from interpreting disability representation in an advertisement or finished marketing piece, to analyzing disability at the onset of the creative process, these insights present a critical contribution to scholarship on disability, marketing and consumer culture. Framed within crip theory, the research investigates how disability identity is—or is not—manifest in a creative brief within the creative process.

Much of marketing, advertising and disability studies scholarship centers on finished …