Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 8 of 8

Full-Text Articles in Business

Implications Of An Exogenous Shock (Covid-19) On Wine Tourism Business: A Portuguese Winery Perspective, Alexandre Guedes, Britta Niklas, Robin M. Back, Joao Rebelo Jan 2023

Implications Of An Exogenous Shock (Covid-19) On Wine Tourism Business: A Portuguese Winery Perspective, Alexandre Guedes, Britta Niklas, Robin M. Back, Joao Rebelo

Faculty Scholarship and Creative Works

This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery's perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a structural effect on direct-to-consumer tasting room wine sales, even when the winery's business is disrupted by a shock that degrades the dynamics and flows of international trade. The research establishes a starting point that allows to understand the implications of an exogenous shock on the structure …


Tourists’ Spatiotemporal Behaviors In An Emerging Wine Region: A Time-Geography Perspective, Qiushi Gu, Haiping Zhang, Songshan (Sam) Huang, Fang Zheng, Chongcheng Chen Mar 2021

Tourists’ Spatiotemporal Behaviors In An Emerging Wine Region: A Time-Geography Perspective, Qiushi Gu, Haiping Zhang, Songshan (Sam) Huang, Fang Zheng, Chongcheng Chen

Research outputs 2014 to 2021

© 2020 Tourist spatiotemporal behavior is critical for the monitoring and planning of tourism destinations. This study focused on the tourist spatiotemporal behavior at a wine tourism destination, i.e., the eastern foot of Helan Mountain in Ningxia, traced tourist movement trajectories using a tracking app, and collected information on itineraries and tourist behavior characteristics through a questionnaire survey. A time-geographical analytical approach was used to analyze the tourist spatiotemporal movement patterns. Four spatiotemporal movement patterns were identified, and tourists’ demographic and behavioral characteristics were examined with these movement patterns. This study found that the spatial distribution of tourists was subject …


Wine Tourism In Island Destinations: The Case Of Crete, Nikolaos Trihas, Anna Kyriakaki, Efthymia Sarantakou, Konstantinos Tsilimpokos Oct 2020

Wine Tourism In Island Destinations: The Case Of Crete, Nikolaos Trihas, Anna Kyriakaki, Efthymia Sarantakou, Konstantinos Tsilimpokos

International Journal of Islands Research

Wine tourism is a type of special-interest tourism which has recorded a remarkable growth over the past few years, creating challenges and opportunities for wineries and wine regions to diversify and gain a competitive advantage. Many wine regions around the world – including several island destinations such as Tenerife, Sicily, Santorini, Corsica, Sardinia – have recognised the economic benefits of wine tourism, although much effort is needed to transform a wine region into a wine tourism destination. Within this framework, this paper aims to explore the level of wine tourism development in the Greek island of Crete. To achieve this …


Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker Jan 2019

Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker

TTRA Canada 2019 Conference

No abstract provided.


Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker Jan 2019

Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker

TTRA Canada 2019 Conference

No abstract provided.


Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly Jan 2019

Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly

Books/Book Chapters

This research was undertaken to examine the relationship between the wine tourism activities of consumers and their subsequent wine choices. Exploratory research was undertaken giving specific attention to wine tourism, first, as a factor of influence on decision-making, second, on levels of consumer involvement and third on long-term consumer loyalty. A convenience sample of 12 wine consumers in Dublin participated in the study. Semi-structured in-depth interviews were used to gather the qualitative data used. The findings clearly establish links made by consumers between their wine tourism experiences and their subsequent wine purchase preferences. The findings highlight the importance of facilitating …


Managing Wine Tourism In Italy., Angelo Presenza, Antonio Minguzzi, Clara Petrillo May 2018

Managing Wine Tourism In Italy., Angelo Presenza, Antonio Minguzzi, Clara Petrillo

Journal of Tourism Consumption and Practice

At the global level, the phenomenon of wine tourism is growing and is considered to be a driver for the economic and social development of many rural areas. These areas, although not traditionally characterised by a centuries -old tradition in the wine industry, are now playing an increasingly role in the current competitive scenario. One of the main development strategies implemented by wine producers is diversification in sectors either supporting the tourism sector or co-related to it (Winemakers Federation of Australia, 1998). This paper analyses specific forms of wine tourism development and specific impacts caused by wine-related tourism. This paper …


An Investigation Into The Effect Of Consumer Experience Tourism On Brand Loyalty And Purchasing Behavior, Robin M. Back Nov 2015

An Investigation Into The Effect Of Consumer Experience Tourism On Brand Loyalty And Purchasing Behavior, Robin M. Back

Doctoral Dissertations

Brand loyalty and repeat purchase intentions are accepted as important and inextricably intertwined phenomena in contemporary marketing literature, with many studies pertaining to this area. In order to achieve customer loyalty, it is important for companies to create strong bonds between their products or brands and consumers. Consumer Experience Tourism (CET) has been increasingly used as a strategic marketing tool in an attempt to strengthen such bonds, particularly by producers of frequently purchased consumer staples such as food and beverages. With no studies to date identified as having tested the effects of CET on medium to long-term consumer brand loyalty …