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An Overview And Analysis Of The Impacts Of Extreme Heat On The Aviation Industry, Brandon T. Carpenter
An Overview And Analysis Of The Impacts Of Extreme Heat On The Aviation Industry, Brandon T. Carpenter
Pursuit - The Journal of Undergraduate Research at The University of Tennessee
Weather is a common cause of flight delays and cancellations. However, the vast majority of the time when thinking about weather and its effect on aviation, winter conditions such as snow come to mind. Heat is usually one of the last types of weather we associate with airline challenges. Recently, a bomb cyclone made headlines for the disruptions it caused with travel, especially at John F. Kennedy International Airport. Interestingly, the exact opposite of winter weather conditions can cause just as many challenges. During the summer of 2017, a number of flights at various airports such as Phoenix Sky Harbor …
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
International Journal of Aviation, Aeronautics, and Aerospace
Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dimension of brand equity), purchase intention and price premium of international airlines operating on a specific aviation market, Australia - the United Kingdom. Through surveying a sample of 259 participants in the metropolitan Melbourne area, the study captures a snapshot of brand recognition and brand preference of international airlines among local travelers. Statistically significant association is found between brand awareness and purchase intention, and between brand awareness …