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Full-Text Articles in Business
Measuring The Quality Of Ecotourism Services: Case Study–Based Model Validation, Nor’Aini Yusof, Faiz Abd Rahman, Mohd Fitri Che Jamil, Mohammad Iranmanesh
Measuring The Quality Of Ecotourism Services: Case Study–Based Model Validation, Nor’Aini Yusof, Faiz Abd Rahman, Mohd Fitri Che Jamil, Mohammad Iranmanesh
Mohammad Iranmanesh
Ecotourism forms the pillar of the country’s tourism industry. Ecotourists make up more than 10% of international tourists in Malaysia. When service quality is thought of as an important factor to the success of tourism service providers, the importance of estimating service quality provided to tourists becomes apparent. Estimating service quality provides tourism service providers with the necessary information needed to manage their marketing operations appropriately. Therefore, this estimation should be performed with the right measurement scales. Despite the high volume of research on service quality (SERVQUAL) models in recent years, limited effort has been directed toward improving the tool …
Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer
Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer
Irish Business Journal
The purpose of this paper, which is based on a survey of activity providers in South West Ireland, is to assess the quality of adventure tourism offerings and to investigate which aspects of the experience contribute most to visitors’ perception of quality. In addition, it explores the validity of different methods for the assessment of service quality. A new importance weighted method is developed that avoids the inconsistencies of existing approaches and has higher predictive value than the other models for the Irish sample. A simple performance only approach is second best in explaining variation in overall perception of quality, …