Business Commons^™

Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker

Graduate Theses and Dissertations

Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute $98.7 billion of the direct spending, $15.0 billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which requires superior marketing strategies to achieve these goals.

This research investigates the marketing strategies of DMOs in the United States. The …

The Impact Of Motivations And Enduring Involvement In An Adventure Tourism Setting, Eric Beckman

Doctoral Dissertations

This study aimed to determine the push and pull motivations that lead to an enduring involvement in an adventure tourism activity. The proposed research model will be the first to explore the relationship between motivational needs and enduring involvement in an adventure setting. In understanding the role that motivational needs and enduring involvement play in the success in an adventure setting, marketers can better promote the adventure tourism activity and location. Because this study was designed specifically for adventure tourism, it is expected that the model can be generalized across other adventure activities. In addition to motivational needs, enduring involvement, …

Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell

Doctoral Dissertations

The popularity of college football, specifically Southeastern Conference (SEC) football, is at an all-time high. Extant research analyzes consumer behavior in sport consumption settings; however, the away game sport tourist is often overlooked. Given the economic impacts associated with sport tourism, a deeper understanding of the college football sport tourist is desirable. This study utilized a research model grounded in social identity theory and motivation theory to examine the relationships among various sport consumption motives, subcultural identification, and destination image applied to SEC football away game sport tourists.

The results of the study indicate that SEC football away game sport …

Multiple Stakeholder Market Orientation: A Conceptualization And Application In The Field Of Destination Marketing, Nathaniel Discepoli Line

Doctoral Dissertations

The market orientation (MO) paradigm suggests that generating and reacting to information from the product market facilitates the development of sustainable competitive advantage and enhanced organizational performance. However, the proliferation of MO as the dominant empirical approach for the investigation of the marketing concept has not gone unchallenged. Recently, proponents of “the stakeholder marketing movement” have suggested that the customer- and competitor-centric approaches characteristic of the currently accepted MO paradigm marginalize the increasingly important role of salient external stakeholders in the process of value creation. In the spirit of the stakeholder marketing perspective, the present research proposes a more broadly …

Obstacles Which Significantly Affect Tourism Development In Jordan, Linda Samardali-Kakai

Theses: Doctorates and Masters

Tourism in Jordan is a service industry with enormous potential. However it has not been fully utilised and developed to generate increasing income for the Hashemite Kingdom of Jordan, a growing tourist destination. This research examines the current tourism environment to identify obstacles that hinder its enhancement. The study investigates both domestic and international tourism in Jordan and makes recommendations to resolve the obstacles identified.

A previous study highlighted ten main obstacles to tourism in Jordan, and attempted to make viable recommendations to resolve them in the short to medium term. This study involved a series of questions and discussions …