Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 13 of 13
Full-Text Articles in Business
How Do Tourism Goal Disclosure Motivations Drive Chinese Tourists' Goal-Directed Behaviors? The Influences Of Feedback Valence, Affective Rumination, And Emotional Engagement, Lujun Su, Xiaojie Yang, Yinghua Huang
How Do Tourism Goal Disclosure Motivations Drive Chinese Tourists' Goal-Directed Behaviors? The Influences Of Feedback Valence, Affective Rumination, And Emotional Engagement, Lujun Su, Xiaojie Yang, Yinghua Huang
Faculty Research, Scholarly, and Creative Activity
Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tourists' affective rumination and emotional engagement. The results revealed that tourists driven by extrinsic motivations develop a stronger emotional engagement in their tourism goals and exhibit more GDBs after receiving positive feedback on their disclosed tourism goals. However, negative …
Exploring Canadians’ Social Media-Based Advocacy To Inform Domestic Travel Recovery, Michael W. Lever, Statia Elliot
Exploring Canadians’ Social Media-Based Advocacy To Inform Domestic Travel Recovery, Michael W. Lever, Statia Elliot
TTRA Canada 2021 Conference
No abstract provided.
Tourism-Related Climate Change Perspectives: Social Media Conversations About Canada’S Rocky Mountain National Parks, Farshid Mirzaalian, Elizabeth Halpenny
Tourism-Related Climate Change Perspectives: Social Media Conversations About Canada’S Rocky Mountain National Parks, Farshid Mirzaalian, Elizabeth Halpenny
TTRA Canada 2021 Conference
This study employed quantitative social media big data analysis in conjunction with qualitative analysis of postings to better comprehend online lay discourse of climatic change issues in a nature-based tourism destination, Jasper National Park, Canada. Such mixed methodological approaches to big data enable tourism researchers to not only study unstructured social media big data for future-proofing purposes but to address some methodological concerns often raised about solely using corpus linguistic or thematic analyzes. This study unearthed divergent themes regarding tourists’ perceptions of climate change upon visiting JNP, with the most significant discourses on climate grief, education and interpretation, pro- environmental …
The Changing Travel Habits Of Chinese Tourists, Singapore Management University
The Changing Travel Habits Of Chinese Tourists, Singapore Management University
Perspectives@SMU
The pandemic has forced an evolution in the travelling habits of Chinese tourists and businesses must adapt and innovate or be left behind, says CUHK expert
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
Marketing Faculty Scholarship
Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …
Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan
Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan
Research outputs 2014 to 2021
Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted …
From Dreaming To Believing: A Review Of Consumer Engagement Behaviours With Brands’ Social Media Content Across The Holiday Travel Process, Dean Creevey, Etain Kidney, Glenn Mehta
From Dreaming To Believing: A Review Of Consumer Engagement Behaviours With Brands’ Social Media Content Across The Holiday Travel Process, Dean Creevey, Etain Kidney, Glenn Mehta
Articles
This paper reviews social media user engagement behaviours with brands and proposes a new stage within the travel process. Specifically, the pre-trip stage is examined and investigation into a two sub-stage split is proposed; pre-purchase and post-purchase. Dubbed the Believing phase, this paper calls for research into the patterns of engagement behaviour towards hotel brands’ content at this currently under-researched stage. Current social media-focussed research examines influence on purchasing decisions of users, social media usage on-site, and post-trip evaluation. There remains a conceptual gap highlighting the behavioural patterns of users during the period between initial purchase and subsequent departure.
Investigating The Role Of Social Return On The Understanding Of Craft Brewery Visitors In British Columbia, Canada, Jarrett Bachman, John S. Hull
Investigating The Role Of Social Return On The Understanding Of Craft Brewery Visitors In British Columbia, Canada, Jarrett Bachman, John S. Hull
TTRA Canada 2018 Conference
Contributing to the Conference Theme: The role of social media in the development of Canada as a destination has been widely discussed locally, regionally, provincially, and federally. This research examines the role of using social media using a newly developed mechanism by which to consider how the use of social media relates to social involvement, memories, loyalty, place attachment, and authenticity. The context for this research is craft brewery tourism, one of the fastest growing aspects of tourism in many provinces. This abstract directly relates to multiple themes and sub-themes of the conference, including “Visitor experience design and measurement,” …
Online Hunting Forums Identify Achievement As Prominent Among Multiple Satisfactions, Alena M. Ebeling-Schuld, Chris T. Darimont
Online Hunting Forums Identify Achievement As Prominent Among Multiple Satisfactions, Alena M. Ebeling-Schuld, Chris T. Darimont
Big-Game and Trophy Hunting Collection
Understanding hunter satisfactions can lead to improved wildlife management policy and practice. Whereas previous work has suggested that hunters often seek multiple satisfactions (achievement, affiliation, appreciation), little is known about how satisfactions might vary with target species. Additionally, past research has mostly gathered data using interviews and surveys, which might limit scope as well as introduce strategic bias for potentially provocative subjects such as hunting. To address these gaps, we analyzed data from online hunting forums, which provide an open-access source of peer-to-peer discussion that is geographically and taxonomically broad. We used directed qualitative content analysis to analyze hunting narratives …
#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn
#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn
Mahurin Honors College Capstone Experience/Thesis Projects
Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications
Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.
A Qualitative Assessment Of Yelp.Com Users’ Motivations To Submit And Read Restaurant Reviews, Anish Parikh, Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, Barbara Almanza
A Qualitative Assessment Of Yelp.Com Users’ Motivations To Submit And Read Restaurant Reviews, Anish Parikh, Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, Barbara Almanza
Department of Hospitality and Tourism Faculty Scholarship and Creative Works
This article presents a thematic analysis of Yelp.com users’ motivations to read and articulate user-generated reviews. This study’s purpose was to identify factors of usage, trust, influence, and contribution of restaurant reviews on Yelp.com. This study found that information search reduction and community membership were the greatest factors encouraging Yelp.com use. Respondents reported trusting Yelp.com due to the community aspects of the website and felt they were able to sort out biased reviews easily. Lastly, the primary reasons for contributing reviews to Yelp.com were altruistic in nature, for example, helping other users make good purchase decisions and rewarding good businesses.
Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo
Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo
Senior Honors Theses
The Walt Disney Company has always been an organization that has prided itself on its corporate image. One of their biggest successes has been their 11 theme parks across the globe. Ever since its creation in 1955, Disneyland has been known as "the happiest place on earth." However, many wonder how this reputation came to be and how it is being maintained today. To find this answer, one must look to the creative minds behind Disney's public relations. By examining the Disney parks and their public relations history, tactics, crisis management and current and future campaigns, companies can find out …