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Full-Text Articles in Business
P2p Accommodation Motivators And Repurchase Intention: A Comparison Of Indirect And Total Effects Before And During The Covid-19 Pandemic, Cass Shum, Billy Bai, Mehmet Erdem
P2p Accommodation Motivators And Repurchase Intention: A Comparison Of Indirect And Total Effects Before And During The Covid-19 Pandemic, Cass Shum, Billy Bai, Mehmet Erdem
Hospitality Faculty Research
Despite increased research attention on guests’ motivators to use peer-to-peer (P2P) accommodation, such as Airbnb, it remains unclear which motivators have the strongest effect on repurchase intention; and how the COVID-19 pandemic changes the effects of motivators. By conducting two U.S.-based studies before and during the COVID-19 pandemic, this study tested and compared the indirect and total effects of 13 motivators on repurchase intention on the P2P accommodation platforms via satisfaction. Functional motivators increased repurchase intention via satisfaction before and during the pandemic. Neighborhood – a location-based functional motivator – consistently had the strongest total effects on repurchase intention. COVID-anxiety …
To Fee Or Not To Fee? Satisfaction, Service Quality, And Support Of An Entrance Fee Of A State Park System, Hund-Ling Stella Liu, I-Chun Nicky Wu, Michael J. Bradley
To Fee Or Not To Fee? Satisfaction, Service Quality, And Support Of An Entrance Fee Of A State Park System, Hund-Ling Stella Liu, I-Chun Nicky Wu, Michael J. Bradley
Faculty Publications - Tourism
In the past decade, state government appropriation reductions have forced park agencies to seek other sources of revenue to support park operations. To overcome shrinking budgets, many public park agencies embrace private-sector business models and investigate customer satisfaction, service quality, and user fee structures. The purpose of this study was to obtain public input regarding service quality, general satisfaction, and experience use history of state park visitation. A total of 382 Oklahoma state park users completed an online survey and were sorted into Pro-Fee (n = 200,52%) and No-Fee (n = 182,48%) groups for one-way multivariate analysis of variance (MANOVA) …
Satisfaction Vs Experienced Utility: Current Issues And Opportunities, Maksim Godovykh, Asli D. A. Tasci
Satisfaction Vs Experienced Utility: Current Issues And Opportunities, Maksim Godovykh, Asli D. A. Tasci
Faculty Scholarship and Creative Works
Satisfaction is one of the most studied constructs in many fields, including tourism. As an important marketing metric, satisfaction is typically measured with self-reported retrospective evaluations of travel experience. However, the memory-based approaches have numerous limitations related to social desirability, availability heuristics, previous knowledge, mood at the time of answering questions and do not reflect the moment-by-moment nature of visitor experience. The shortcomings and limitations of self-reported retrospective evaluations could be eliminated by introducing pre-visit, on-site, and post-visit instant components of experienced utility as measures of visitor experience. The experienced utility allows eliminating the majority of self-report biases, capturing the …
Going Mobile: Outcomes Of Device Use During A Festival Experience, Christine Van Winkle, Jill Bueddefeld, Elizabeth Halpenny, Kelly Mackay
Going Mobile: Outcomes Of Device Use During A Festival Experience, Christine Van Winkle, Jill Bueddefeld, Elizabeth Halpenny, Kelly Mackay
TTRA Canada 2018 Conference
No abstract provided.
Examining The Role Of Satisfaction And Brand Love In Generating Behavioral Intention, Ye (Sandy) Shen, Shuyue Huang, Hwan-Suk Chris Choi Ph.D., Marion Joppe Ph.D.
Examining The Role Of Satisfaction And Brand Love In Generating Behavioral Intention, Ye (Sandy) Shen, Shuyue Huang, Hwan-Suk Chris Choi Ph.D., Marion Joppe Ph.D.
TTRA Canada 2016 Conference
Behavioral intention has attracted much attention from both the industry and academia. As it is equated with customers' conative loyalty, investigating behavioral intention can give implications for tourism businesses on how to raise consumers’ loyalty and thus lead to profitable development. To have a better understanding of the antecedents of behavioral intention, this study conducted 350 surveys and used structural equation modeling to test the relationships among perceived value, satisfaction, brand love, and behavioral intention. This study found that satisfaction and brand love have similar effects on intention to recommend while the effects of brand love on intention to revisit …
The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh
The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh
TTRA Canada 2016 Conference
The study evaluates a theoretical model that postulates the cognitive-affective relationships that tourists develop with a heritage site have an impact on intended behavior. Using the case of the UNESCO World Heritage Site (WHS) of Petra, the relationships between tourist motivation, positive and negative emotions, place attachment, overall satisfaction and intention to recommend the site are assessed. A survey of international tourists at the visitor centre in Petra resulted in 297 usable questionnaires. The two-step procedure for structural equation modeling was used to analyze the data. All of the hypothesized paths are statistically significant, except the one from positive emotion …
Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa
Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa
TTRA Canada 2016 Conference
While the literature on heritage tourism recognizes the importance of emotions in predicting satisfaction and other post consumption behaviours, few studies examine the discrete emotions that determine tourists’ attachment to heritage sites. Accordingly, this study evaluates the relationships between three important antecedents of tourist satisfaction namely, motivation, discrete emotions and place attachment. Visitors at the Su Nuraxi UNESCO World Heritage Site in Sardinia, Italy were surveyed at the end of their visit. From the 497 useable surveys, the findings indicated that not all positive and negative discrete emotions predict satisfaction and attachment. The emotions of pride, love, gratitude, positive surprise …