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Tourist Creative Processes And Experiences In The European Cultural Itinerary ‘The Phoenicians’ Route’, Eliana Messineo
Tourist Creative Processes And Experiences In The European Cultural Itinerary ‘The Phoenicians’ Route’, Eliana Messineo
Journal of Tourism Consumption and Practice
Cultural itineraries represent a favourable context for the development of creative processes and experiences. This paper examines the creative activities and projects of a European Cultural Itinerary, The Phoenicians’ Route. The aim was to explore the creative features related to the production and development of the cultural-tourist offer, through a survey of participants in a pilot project, and on a network of local partners that co-operate in running the itinerary. The results of this research provide a rating of the total potential of itinerary itself, contributing to its definition as a ‘creative system’.