Business Commons^™

Tourism, Mapping, Retail And Recreational Trails: A Case Study Of Connectivity Between Trails And Adjacent Downtowns In Anniston, Alabama, Usa, Jennifer Green

Theses

This study examines the estimated increase in economic impact on a geography’s local economy by creating cross-marketing efforts between expanding an established outdoor recreation trail to a closely located city downtown commerce district. This research will analyze the resulting potential rise in sales/lodging tax revenues for that city by mapping the trail and downtown district, and cross-marketing the other to users of both or either venue. Potential increase in economic impact will be estimated utilizing IMPLAN methodology by assessing the economic impact on the local economy that a percentage range of increased spending resulting from this cross-marketing effort could generate.

A V-Linc Analysis Of Agrifood And Tourism Specialisations In West Cork: Analysis, Impressions And Policies For Future Growth, Brigid Mary Walsh

Theses

In recent years industry clusters have become recognised as a common feature of economies across the globe (Pouder and St. John, 1996; Porter, 1998a, 1998b; DTI, 2004; Sölvell, 2008; Ketels and Memedovic, 2008). Advantages associated with clusters include regional economic growth, new firm formation, employment growth, increased innovation and increased prosperity. The advantages associated with clusters are so great that cluster initiatives have become a widely accepted policy tool for regional economic development. As a small open economy, reliant on exports for economic growth, clusters appear to represent an opportunity for Irish industry to increase competitiveness. Theory argues that clusters …

Leaving No Trace In The Irish Countryside: Effecting Behavioural Change Of Recreationists, Noel Doyle

Theses

The Irish countryside has become a hotspot for outdoor recreation and activity tourism. Despite the many positive impacts of these activities, adverse impacts on wildlife, the environment and farming practices are an unfortunate consequence of irresponsible behaviour. Although not all negative impacts can be mitigated by behaving responsibly, user education has been identified as crucial to reducing negative impacts and ensuring the environmental, and hence the economic, sustainability of both activity tourism and recreation. The development of effective programmes aimed at behavioural change requires a thorough investigation of the target audience and how they interact with the natural environment. This …

Don’T Mention Dark Tourism: An Irish Perspective, Emilie-Kate O'Mahony

Theses

This study investigates dark tourism in the Irish context with international supporting research. Dark tourism is connected to sites of death, the macabre and suffering and there are many sites in Ireland that fit this description. Examples include prisons, famine sites, graveyards, sites of terrorist attacks and many more. In this document the term dark tourism is thoroughly researched via secondary sources to provide a foundation of understanding. By including this academic research from journals and books, the researcher is provided with the background information necessary to understand the importance of dark tourism and to identify gaps in knowledge suitable …

What Supports Are Needed To Encourage And Assist Community Festivals And Events To Succeed And Grow? An Empirical Study., Helen Mcdwyer

Theses

Abstract: Communities are motivated to host festivals and events for a myriad of reasons. They generate important economic and social benefits for an area with increased visitor numbers, increased local spending and greater community cohesion. Festival and event tourism is an important segment of the overall tourism product in Ireland, particularly in an area such as Kerry where there is a heavy reliance on tourism. Many festivals and events in Kerry are organised by community and voluntary groups and yet these groups are increasingly pressurised to increase the professionality of their offering to compete for regional funding and sponsorship. Changes …

Cork International Airport: A Fulcrum For Business And Tourism Sectors In The Southern Region?, Kieran Moynihan

Theses

This research finds that aviation delivers many economic and social benefits for a region. European airports have undergone a major business transformation over the last two decades - from facilitators of air travel to fully-fledged businesses, competing for business and traffic in a liberalised market. This study focuses on Cork International Airport, in a national and international context, to assess its infrastructural importance to the economic performance of the region. A post-positivistic approach was applied to research the topic, and interviews were conducted with relevant authorities on the subject matter. The researcher interviewed twelve contributors with a fixed list of …

Food Tourism In Ireland: An Exploration Of The Role Of Food Tourism In Cultural Sustainability, Lisa O'Riordan

Theses

Previous research proposes that food tourism is a medium through which traditions can be maintained, as well as a conduit through which authentic culture can be experienced (Fox, 2007; Henderson, 2014; Okumus et al, 2007). Food tourism is also advocated as a sustainable means of environmental, economic and sociocultural development (Everett and Aitchison, 2008; Montanari and Staniscia, 2009). The unique focus of this research study is the role food tourism plays in cultural sustainability in Ireland, specifically, in Kinsale, the English Market and Dingle. In particular, this study draws on the viewpoints of thirty three food tourism representatives on the …

Analysis Of The Current Public Relations Practices Within The Irish Luxury Hotel Sector And The Importance Of These Practices To The Industry., Aoife Ducatta Lohse

Theses

The purpose of this study was to investigate the current knowledge, importance and application of public relations within Irish Luxury Hotels. Another aim was to find out how the public relations theories of relationship management, strategic management and communications are used in the sector.

The research methodology in this study used a mixed method approach. Quantitative research was used in the form of an online questionnaire and qualitative research was used in the form of semi-structured interviews. The online questionnaire was distributed to all luxury four star and five star properties with an online presence in Ireland with an aim …

Golf Tourism In Ireland: An Inbound Perspective, Brian Murphy

Theses

The fact that Ireland has some of the finest natural golf courses in the world is not a new phenomenon, with renowned courses such as Waterville, Ballybunion and Royal Country Down regularly appearing in the list of top ten best golf courses in the world. The sheer ruggedness and natural beauty of many of Ireland’s links golf courses have for many years attracted golfing enthusiasts to our shores. The experience of playing these magnificent courses is only surpassed by the warmth and hospitality which is shared by the local people. Ireland has a reputation for welcoming visiting tourists with open …

Cork City : The Untapped Tourism Potential, Frank O'Sullivan

Theses

This research focuses on Cork City and the attributes of the city, which possess the ability to enhance the tourism product, yet remain largely ignored. The study includes the opinions, perceptions and analysis of key figures in the local tourism industry. The study highlights the key promotional bodies representing Cork City as a tourism destination and their shortcomings.

The research delves into the initiatives and projects charged with enhancing the tourism product. The access providers are examined in terms of their significance and contribution to the local tourism market. The impact of the European Capital of Culture is analysed. Cork …

Tourism And Terrorism - Is There A Pattern Of Recovery Following A Terrorist Attack?, Mary Rose Stafford

Theses

The purpose of this research is to ascertain if there is a pattern of recovery in tourism following a terrorist attack. If so, what measures can be taken to mitigate against such a significant downturn in tourism as experienced by the tourism industry following the terrorist attacks of September 112001. The research conducted is a multi-method approach combining secondary research with primary research (in-depth interviews, case studies and tourist surveys) to provide a synthesis of research findings.

The findings suggest that there are defining phases to the recovery process but no clear pattern has emerged. A number of factors are …

A Framework Of Best Practice For Community Based Tourism Inititives, Cornelius O'Sullivan

Theses

This study commences with a detailed analysis of the tourism industry from a global perspective charting its inception through the time of the Persian, Assyrian, Greek, Egyptian & Roman empires to the present elimate, surpassed then by adherence to future predictions. The study then moves to examine the Irish tourism product by acknowledging the individuals who have pioneered & continue to survey its development. The study in response to its principle aim of creating a Framework of Best Practice for Community Based Tourism Initiatives identifies, discusses & evaluates in detail four core fundamental building blocks for such initiatives. These four …

An Examination Of The Impact The Single European Currency Will Have On Tourism In The Cork And Kerry Region By Ronan Doyle., Ronan Doyle

Theses

This study has been conducted at a time when Ireland’s tourism industry is booming. Following eight successive years of growth there exists an air of invincibility surrounding the sector. However, on P‘ January 2002 the European Single Currency will come into circulation in the form of Euro notes and coins, and with it comes the seeds of change. It could very well profoundly transform Irish tourism and will undoubtedly involve changes in business behaviour and practice. The study examines tourism in Ireland at national and regional level. It explores the foundations behind the European Single Currency and its implications for …

An Economic Assessment Of The Tourism Industry In The Tralee Area And Possible Future Development, Patrick M. Mcelligott

Theses

This study has been carried out at a time when Tralee is trying to develop a viable tourism industry and aims at analysing the impact of this process. It studies Tralee s transition over the last decade from being a commercial town to becoming a recognised tourist destination. The present state of the local tourism product is portrayed and fixture courses of action suggested. This analysis is conducted utilising the views of tourists, tourism operators in the town and current industry thinking. Relevant hterature is examined and questionnaire surveys of tourists and accommodation providers were administered and their results investigated. …