Business Commons^™

Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot

TTRA Canada 2018 Conference

Social media has become a powerful influencer in its ability to sway customer intentions and behaviors in an online setting. Given the importance of social media and its users in acting as information spreaders and disseminators, particularly in the context of global tourism, the goal of this research is to profile and/or understand youth travellers within the context of their social media behaviour. Using latent class analysis which helps to identify unobserved subgroups within a population, this study utilizes the rich dataset offered by Destination Canada which gives valuable traveler-focused information across the globe, including Brazil, China, Australia, Germany, South …

Community Ownership In Winter Recreation And Tourism: Ski Hills And Club Fields, Massimo Morellato

TTRA Canada 2018 Conference

The winter recreation is facing several challenges in navigating the evolving trends and issues related to climate change, demographic patterns, falling demand and ways in which experiences are constructed and consumed. This work presents findings from the ongoing research on ski tourism experiences and ski area management with cases outside the main stream of the snow industry. Building new demand for skiing does not necessarily mean pursuing and replicating the pro-growth approach widely employed in the history of mountain resorts. Several ski hills in Northern BC as well as club fields in New Zealand provide examples of old and new …

Tourists’ Level Of Awareness And Perceptions Of The Impacts Of Tourism In Lake Titicaca, Peru, Kelly-Ann Wright, Rachel Dodds, Frederic Dimanche

TTRA Canada 2018 Conference

The indigenous communities of Taquile and Amantani in Lake Titicaca, Peru, once sole players in the tourism industry they developed, have lost control of tourism activities to external tour operators. This study sought to understand tourists’ level of awareness of and perception regarding sustainable tourism impacts within Lake Titicaca, Peru, through a quantitative study of 125 respondents. The findings showed that the consumer demands and behaviour of tourists is a contributing factor to the rise in mass day-tourism and the reduced economic benefits to communities in Lake Titicaca. Tourists were also willing to pay more to ensure community development in …

Assessing The Determinants Of Cross-Border Traveler Flows Between Canada And The United States, Tanja Armenski, Sean Clarke

TTRA Canada 2018 Conference

Canada and the US border accommodate the greatest portion of international cross-border traffic. Given its magnitude, the cross-border traffic is important for the national economies of both countries. There are, however, a number of factors that determine the volume of cross-border traffic.

This paper examines a number of economic, socioeconomic, and geopolitical determinants and their impact on the Canada-US car traffic between 2000 and 2017. Data are drawn from Frontier Counts. This is a database built by Statistics Canada from an extraction of administrative files comprising same-day and overnight car trips collected by Canadian Border Service Agency (CBSA).

To explain …

Investigating The Role Of Social Return On The Understanding Of Craft Brewery Visitors In British Columbia, Canada, Jarrett Bachman, John S. Hull

TTRA Canada 2018 Conference

Contributing to the Conference Theme: The role of social media in the development of Canada as a destination has been widely discussed locally, regionally, provincially, and federally. This research examines the role of using social media using a newly developed mechanism by which to consider how the use of social media relates to social involvement, memories, loyalty, place attachment, and authenticity. The context for this research is craft brewery tourism, one of the fastest growing aspects of tourism in many provinces. This abstract directly relates to multiple themes and sub-themes of the conference, including “Visitor experience design and measurement,” …

Multi-Dimensional Explorations Into Visitors’ Experience Sharing Through Tripadvisor Using Social Media Analytics: An Investigation On Jasper National Park, Farshid Mirzaalian, Elizabeth Halpenny, Pariya Pourabedin

TTRA Canada 2018 Conference

User-generated content have been studied a lot in hospitality and tourism, however, existing studies tend to consider short samples which affects generalizability features of social media analytics research. The current study tries to examine the whole existing data on nature and park attractions of a specific destination on TripAdvisor (TA), the so-called big data. Big data analytics is a rising research paradigm that uses various data sources and analytical tools such as natural language processing and Web textual mining tools to make inferences and predictions about reality. By targeting Jasper Nation Park, around 13 K English online reviews about the …

Going Mobile: Outcomes Of Device Use During A Festival Experience, Christine Van Winkle, Jill Bueddefeld, Elizabeth Halpenny, Kelly Mackay

TTRA Canada 2018 Conference

No abstract provided.

Restaurants Going Local: Motivations And Challenges For Sourcing Local Food, Mark Robert Holmes, Rachel Dodds, Katarina Pranjic, Jessica Krecisz, Hannah Taylor

TTRA Canada 2018 Conference

Visitors to destinations are frequently looking to partake of the local fare when travelling, either away from home or to another country (CRFA, 2016). Couple this with the local food movement and the increasing propensity for sustainable travel (Dodds and Holmes, 2017; Loureiro and Umberger, 2005), it begs the question of why restaurants might look towards sourcing locally and the barriers they face. This paper looks to investigate the greatest motivations for restaurants to implement local food in regard food quality, guest interests and appreciation, and social and environmental justice. As well, looking to gain an understanding of the barriers …

Travel Purposes And Preferences Of Albertan Tourists Visiting British Columbia, Flynn Saunderson

TTRA Canada 2018 Conference

Travel Purposes and Preferences of Albertan Tourists Visiting British Columbia

Keywords: British Columbia, Travel Purposes, Travel Preferences, Albertan Tourists, Trip Spending, Travel Activities

In British Columbia tourism is one of the largest economic contributor injecting 7.9 billion dollars into BC’s economy (Destination BC, 2018). Looking across Canada to see which province travels the most to British Columbia it’s clear that Alberta outnumbers others with 65% of travelers coming from Alberta to BC with the exclusion of BC itself (Statistics Canada, 2017). This research examines the activities engaged in, purposes for travel to major metropolitan areas, and trip spending details. The …