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Full-Text Articles in Business

A Closer Look At Visitors' Immersion In China's Theme Parks, Xiaoxiao Fu, Carissa Baker Feb 2024

A Closer Look At Visitors' Immersion In China's Theme Parks, Xiaoxiao Fu, Carissa Baker

Rosen Research Review

Engaging life experiences can become deeply entrenched in the human memory, facilitating mind associations, stimulating the imagination, and inspiring rich storytelling. UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu and Assistant Professor Carissa Baker, along with their co-authors, recently collected the subjective accounts of 30 people who had visited renowned theme parks in China. By analyzing these first-person tales, the researchers were then able to pin-point patterns and processes that characterized the respondents' immersion in experiences at the Chinese theme parks.


Trivandi: Creating Spectacular And Meaningful Guest Experiences, Michael B. Duignan Feb 2024

Trivandi: Creating Spectacular And Meaningful Guest Experiences, Michael B. Duignan

Rosen Research Review

In an insightful interview with James Bulley OBE, CEO of Trivandi, Dr. Michael B. Duignan learns about Trivandi's 'One Team' approach and their aim to push the boundaries in event and venue delivery.


Rethinking Events Over Thirty Years Of Research, Michael B. Duignan Feb 2024

Rethinking Events Over Thirty Years Of Research, Michael B. Duignan

Rosen Research Review

Events are often pitched as business opportunities for the tourism and hospitality sector, but look deeper, and a far more compelling narrative emerges. In examining thirty years of events-related research, Dr. Michael Duignan of UCF Rosen College of Hospitality Management has uncovered a highly complex and emerging field of study with significant value for the sector. It is also attracting the eye of researchers from other disciplines looking for insights into why people are drawn to share experiences.


Can Humor Help Sell A Tourist Destination Online?, Maksim Godovykh, Xiaoxiao Fu Feb 2024

Can Humor Help Sell A Tourist Destination Online?, Maksim Godovykh, Xiaoxiao Fu

Rosen Research Review

Destination marketers pack a lot into their websites, assuming potential visitors want detailed information. But perhaps they're missing a simple trick to attracting the attention of potential travelers and getting them to connect with what's on offer: a dash of humor. But humor is a doubleedged sword; experimenting with it can be potentially damaging. However, research by Dr. Maksim Godovykh and Dr. Xiaoxiao Fu at UCF's Rosen College of Hospitality Management has shown that even making light of a crisis can help boost attitudes and intentions.


Ucf's Infectious Disease And Travel Health Initiative: Pioneering Resilience For A Healthier Tomorrow, Chait Renduchintala, Frank Badu-Baiden Feb 2024

Ucf's Infectious Disease And Travel Health Initiative: Pioneering Resilience For A Healthier Tomorrow, Chait Renduchintala, Frank Badu-Baiden

Rosen Research Review

In a world grappling with the profound challenges posed by infectious diseases and global travel, the University of Central Florida (UCF) stands at the forefront of groundbreaking research and innovation. An exceptional new initiative—the Infectious Disease and Travel Health Initiative—is set to revolutionize how we approach health resilience, disease outbreak mitigation, traveler safety, and the continuity of essential services. Spearheaded by eminent researchers from UCF's College of Medicine, including Dr. Kenneth A. Alexander, Dr. Griff Parks, Dr. Eric Schrimshaw, and Dr. Taj Azarian, along with Dr. Robertico Croes, principal investigator from the UCF Rosen College of Hospitality Management, this initiative …


More Than Income: How Americans Feel About Their Finances And How It Affects Their Travel Plans, Jorge Ridderstaat Feb 2024

More Than Income: How Americans Feel About Their Finances And How It Affects Their Travel Plans, Jorge Ridderstaat

Rosen Research Review

Associate Professor Jorge Ridderstaat of UCF Rosen College of Hospitality Management has examined how Americans feel about their finances and how it affects their travel plans. This study provides new, multifaceted details on how U.S. consumer finances can affect their travel decisions, providing valuable behavioral insights for authorities and policymakers when managing tourist destinations effectively.


Promoting Accessible Tourism At Mega-Events: Bridging The Disability-Attitude Gap, Michael B. Duignan, Alan Fyall Feb 2024

Promoting Accessible Tourism At Mega-Events: Bridging The Disability-Attitude Gap, Michael B. Duignan, Alan Fyall

Rosen Research Review

UCF Rosen College of Hospitality Management's Associate Professor Michael B. Duignan and Associate Dean, Academic Affairs, Alan Fyall collaborated with a team of fellow researchers to examine Tokyo 2020's potential to challenge ableist norms. Highlighting Japan's efforts to promote inclusive tourism for Persons with Disabilities (PwD), their collaborative study highlights the tourism sector's ongoing gaps. They argue that mega-events like the Olympics can be pivotal in driving inclusivity, addressing both physical and social barriers. Dive into this revealing examination of the interplay between tourism, events, and societal change.