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Exploring Pilgrims’ Perceptions Of Islamic Tour Operators In The United Kingdom: Insights For Improved Services, Shabir Ahmad, Kamran Siddiqui

International Journal of Religious Tourism and Pilgrimage

In recent years, religious tourism has gained popularity worldwide, with millions of people travelling to different destinations for religious purposes. The United Kingdom has a growing Muslim population, and Islamic religious tourism is no exception. However, little research has been conducted on the pilgrim’s perceptions of Islamic religious tour operators in the United Kingdom. Understanding these perceptions is essential for tour operators to provide better services and attract more customers. The present study aims to contribute to Islamic tourism research by assessing the perceptions of pilgrims toward religious tour operators in the United Kingdom. Employing a snowball sampling technique, this …