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Applying The Extended Theory Of Planned Behaviour (Tpb) To Predict Behavioural Intention In The Context Of Transformational Tourism: A Case Of Nizamuddin Shrine, Samiha Siddiqui, Sujood ., Sheeba Hamid
Applying The Extended Theory Of Planned Behaviour (Tpb) To Predict Behavioural Intention In The Context Of Transformational Tourism: A Case Of Nizamuddin Shrine, Samiha Siddiqui, Sujood ., Sheeba Hamid
International Journal of Religious Tourism and Pilgrimage
The term ‘transformational tourism’ refers to a burgeoning subset of the travel market that goes well beyond the more established categories of just spiritual and religious tourism. This paper aims at examining tourists’ intentions to visit the Nizamuddin Shrine (Delhi) as a transformational tourism destination. The framework incorporates the constructs of the Theory of Planned Behaviour (TPB) i.e. Attitude, Subjective Norms, and Perceived Behavioural Control with an additional construct, Motivation. A Google forms online survey was employed to gather data. Structural Equation Modelling (SEM) using AMOS software was employed to test the proposed hypotheses. A sample of 388 respondents was …
Tourist’S Motivation And Behavioural Intention To Visit A Religious Buddhist Site: A Case Study Of Bodhgaya, Senthilkumaran Piramanayagam, Nischal Kumar, Jyothi Mallya, Rahul Anand
Tourist’S Motivation And Behavioural Intention To Visit A Religious Buddhist Site: A Case Study Of Bodhgaya, Senthilkumaran Piramanayagam, Nischal Kumar, Jyothi Mallya, Rahul Anand
International Journal of Religious Tourism and Pilgrimage
The purpose of this study is to identify the motivation factors and investigate their impact on the behavioural intention of pilgrims at Bodhgaya, one of the most prominent Buddhist religious sites in India. To achieve this objective, 28 religious motivational items were identified based on previous studies and subjected to exploratory factor analysis (EFA). The EFA resulted in a three-factor model, which was further tested using confirmatory factor analysis. The identified religious motivational factors were religious belief, service quality and history, architecture and cultural aspects of religious sites. The role of these motivational factors and their influence on behavioural intention …