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Tourism and Travel

International Journal of Religious Tourism and Pilgrimage

2018

Buddhist circuits

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India’S Buddhist Circuit(S): A Growing Investment Market For A “Rising” Asia, David Geary May 2018

India’S Buddhist Circuit(S): A Growing Investment Market For A “Rising” Asia, David Geary

International Journal of Religious Tourism and Pilgrimage

With the growing economic rise of Asia most of the international spotlight has focused on the rapid growth and industrialisation spearheaded by China and India, with little attention on the role of India’s robust religious tourism market that remains a vital part of its economic growth. In recent years, the development and promotion of religious circuits has become a cornerstone of India’s tourism marketing campaign that aims to capture both domestic and foreign exchange earnings. To explore the relationship between tourism and India’s religious circuits further, this article examines the role of India’s Buddhist circuit and how a series of …