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The Effects Of Japanese Ryokan Attributes On Perceived Values And Purchase Intention, Ryuichi Karakawa
The Effects Of Japanese Ryokan Attributes On Perceived Values And Purchase Intention, Ryuichi Karakawa
Electronic Theses and Dissertations
The increasing demand for spa and hot spring resorts, particularly within the luxury markets, provides an opportunity for new types of accommodations. This study focused on Ryokan which is described as traditional Japanese hotels with hot springs. Despite the recent trend of expanding Japanese Ryokans in the global market, most extant research had only focused on perceptions of customers who have experienced Ryokans. Therefore, this study explored what attributes of Japanese Ryokans are important to potential customers and to what extent these attributes could enhance perceived values toward Japanese Ryokans. A total of 983 usable responses were collected through an …
The Evolution Of The Marketing And Branding Strategies For The National Parks, Blake Smith
The Evolution Of The Marketing And Branding Strategies For The National Parks, Blake Smith
Electronic Theses and Dissertations
Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as …
Trouble In Paradise: Impacts Of Theme Park Tourism On The Mental Health Of Employees In Orlando, Florida, Lea Harvey
Trouble In Paradise: Impacts Of Theme Park Tourism On The Mental Health Of Employees In Orlando, Florida, Lea Harvey
Electronic Theses and Dissertations
Tourism is a topic that has gained much attention within the realm of anthropology over the past few decades. Anthropological research of the tourism industry has been largely devoted to the study of the tourist gaze and its subsequent sociocultural impacts as well as the benefits that travelers reap from their colonialist excursions. However, the voices of those who form the foundation of this industry, the laborers, remain almost entirely absent from said discourse. Furthermore, there is a lack of anthropological consideration for the relationship between tourism and mental health experiences of employees within the tourism industry. One specific region …