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Wet N' Wild Summer Nights Impact Study, Dick Pope Sr. Institute For Tourism Studies
Wet N' Wild Summer Nights Impact Study, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
1. The median party size of visitors to Wet N' Wild's Summer Night was four. This was consistent in both phases of the survey. 2. Over one third of the respondents decided to come to the Summer Nights event on the day of their visit, one quarter decided a day prior, and one quarter decided 2-7 days prior to their visit. 3. Slightly more than one half of the respondents entered the park after 5 P.M. citing the half price admission and convenient time as their primary motivation for coming in the evening. Only a small proportion of the respondents …
Wet N' Wild Marketing Study: In Park Survey, Dick Pope Sr. Institute For Tourism Studies
Wet N' Wild Marketing Study: In Park Survey, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
A sample of 300 visitors to Wet N' Wild were interviewed during the month of June, 1990.
Wet N' Wild Marketing Study: Off-Site Survey, Ady Milman
Wet N' Wild Marketing Study: Off-Site Survey, Ady Milman
Dick Pope Sr. Institute Publications
1. Almost one half of the respondents were somewhat familiar with Wet N' Wild while more than one third were unfamiliar. Compared to May 1990 survey, a larger proportion of the respondents (20%) were very familiar with Wet N' Wild. 2. The majority of the respondents (87%) had never visited Wet N' Wild. One half of June respondents who had visited the park, went there within the past two years. About 40% had visited the park over five years ago. 3. The admission fee to Wet N' Wild was perceived to be $15. The park was perceived to appeal more …
Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman
Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman
Dick Pope Sr. Institute Publications
1. The majority of the respondnets had not been to Wet N' Wild previously. 2. Most respodents decided to visit the park a day prior to, or on the day of their visit. 3. Repondents were influenced to visit the park by brochures, their previous experience with Wet N' Wild, and word of mouth recommendations. 4. The most frequently used facilities were the Wave Pool, Raging Rapids, and Lazy River. 5. Most respondents purchased food and beverage in the park and were quite satisfied with quality, prices, and service. Over one third of the respondents visited the Surf Shop and …