Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 6 of 6
Full-Text Articles in Business
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding viewers opinions and perceptions of the five proposed Silver Springs commercials to be broadcasted in the State of Ohio. Twelve out-of-state tourists participated in the two hour focus group. six participants were males and six were females. Their ages ranged from 25 to 70, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college graduate degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The …
The Image And Perception Of Silver Springs Commercials Among Cincinnati, Oh Residents: A Report Of Focus Group Findings, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the five Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Greater Cincinnati participated in the two hour focus group. Four participants were males and eight were females. Their ages ranged from 16 to 60, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college advanced degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The focus …
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the four Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Columbus,OH participated in the two-hour focus group. Five participants were males and seven were females. Their ages ranged from early 20s to late 50s, and they represented an array of ethnic groups. This cross section representation of the population allowed different opinions and perceptions by the various participants. It is important to mention that all of the respondents were experienced travelers and visited out-of-state destinations in …
Silver Springs Non-Visitor Study - 1985, Dick Pope Sr. Institute For Tourism Studies
Silver Springs Non-Visitor Study - 1985, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
This report presents the results of a survey of tourists vacationing in Slorida who did not visit Silver Springs. This group will be labeled as "non-visitors" in the report. The survey was designed and administered by the Dick Pope, Sr. Institute for Tourism Studies, for Silver Springs management. The "non-visitor" survey was designed to provide a database for Silver Springs management use in planning marketing and advertising programs. The primary objective was to explore non visitors' attitudes and preferences towards Florida's tourist attractions, including Silver Springs. In addition, the survey will develop demographic profiles of non visitors and explore their …
Silver Springs Visitor Survey: Season 1 (August 84), Dick Pope Sr. Institute For Tourism Studies
Silver Springs Visitor Survey: Season 1 (August 84), Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
This is a study of visitors to Silver Springs, FL, in August 1984.
Silver Springs Visitor Survey: Season 2 (September 84), Dick Pope Sr. Institute For Tourism Studies
Silver Springs Visitor Survey: Season 2 (September 84), Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
This is a study of visitors to Silver Springs, FL, in September, 1984.