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Curacao North Sea Jazz & Destination Convergence: A Harbinger Beckoning?, Robertico R. Croes, Manuel A. Rivera, Kelly J. Semrad

Dick Pope Sr. Institute Publications

The CNSJF was held at the World Trade Center in Curaçao on September 3-5, 2015, marking the 6th annual CNSJF. This year’s festival offered, similar to the previous year, a unique promotion with one free admission to a show on Thursday night (September 3) featuring Juanes and Oscar de Leon. Friday and Saturday featured an impressive line-up of twenty-five top performers including Grammy Award-winning singer-songwriters John Legend and Lionel Ritchie, R&B legends The Isley Brothers, Grammy-winning star jazz vocalist Cassandra Wilson, Enrique Iglesias, and Usher.

The festival attracted 7,216 international tourists mainly from the Netherlands, the USA, Venezuela, Colombia, Aruba, …

Curacao North Sea Jazz Festival: Through "The Looking Glass", Manuel A. Rivera, Robertico R. Croes

Dick Pope Sr. Institute Publications

The study was commissioned by Fundashon Bon Intenshon (FBI), through its sole Director and Founder, Mr. Gregory Elias, and was conducted through an intercept survey on site during the two major concerts on August 30 and 31, 2013. The study was carried out by the Dick Pope Sr. Institute for Tourism Studies (DPITS) of the Rosen College of Hospitality Management at the University of Central Florida. This is the fourth time in a row that the DPITS conducts the study on behalf of FBI. This report documents the economic contribution and the experience of the international visitors attending the Curacao …

Cnsjf 2012 Report: Exceeding Expectations, Manuel A. Rivera, Robertico R. Croes

Dick Pope Sr. Institute Publications

The Curacao North Sea Jazz Festival (CNSJF) attracted during the past three annual festivals 12,542 tourists, generated nearly US$22 million in direct spending due to the festival and had a total contribution of nearly US$40 million to the Curacao economy. These unprecedented results are even more significant considering the unique funding source of this festival, which is backed by a private investment source. Private investments in festival production are a financial funding source that is not common in the event industry, especially when considering the significant economic benefits the CNSJF has generated for Curacao. This festival has functioned as a …

The Signature Event In Curacao: A Source Of Brand Equity And Economic Significance, Manuel A. Rivera, Robertico R. Croes

Dick Pope Sr. Institute Publications

For a second year, the organizer of the Curacao North Sea Jazz Festival (CNSJF) commissioned the Dick Pope Sr. Institute for Tourism Studies (DPITS) to prepare a report on perceptions of attendees of the festival. Additionally, the project investigated the value of the event as well as the economic benefits the event brings to Curacao. A survey instrument was designed and used to assess the perceptions of perceived value of event attendees. The survey was completed during the event which was held September 2-3, 2011. A total of 400 surveys was collected and analyzed by DPITS. The survey revealed that …