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Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman
Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman
Dick Pope Sr. Institute Publications
This report presents the results of a survey of Central Florida residents and local tourists who did not visit Watermania. These two group will be labeled "non-visitors" The "non-visitor" survey was designed to provide a database for Watermania's management to facilitate marketing and advertising programs. The primary objective of the study was to explore non-visitors' attitudes and preferences toward Watermania and other Central Florida's tourist attractions. In addition, the survey developed demographic profiles of non-visitors and explored their vacation travel patterns.
Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman
Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman
Dick Pope Sr. Institute Publications
The primary objective of the study was to analyze the existing and potential market of Watermania in order to increase visitor attendance and improve the park's attractiveness. To meet this end, a sample of the park visitors was interviewed and was asked to express their attitudes toward the park and its features . In addition, socio demographic and travel characteristics were collected to identify specific groups who had more favorable attitudes toward the park. In particular, the research objectives were: A. To identify socio-demographic characteristics and travel profile of the current visitors of Watermania. B. To Analyze visitors ' travel …
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding viewers opinions and perceptions of the five proposed Silver Springs commercials to be broadcasted in the State of Ohio. Twelve out-of-state tourists participated in the two hour focus group. six participants were males and six were females. Their ages ranged from 25 to 70, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college graduate degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The …
The Image And Perception Of Silver Springs Commercials Among Cincinnati, Oh Residents: A Report Of Focus Group Findings, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the five Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Greater Cincinnati participated in the two hour focus group. Four participants were males and eight were females. Their ages ranged from 16 to 60, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college advanced degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The focus …
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the four Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Columbus,OH participated in the two-hour focus group. Five participants were males and seven were females. Their ages ranged from early 20s to late 50s, and they represented an array of ethnic groups. This cross section representation of the population allowed different opinions and perceptions by the various participants. It is important to mention that all of the respondents were experienced travelers and visited out-of-state destinations in …
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
No abstract provided.