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The Consumer Experience Of Holidays Booked Via Daily Deal Promotions: An Online Content Analysis Of Traveller Reviews, Carmen Cox
Carmen Cox
While Daily Deal accommodation promotions through sites such as LivingSocial, Groupon, Scoopon, Ouffer and Cudo have become increasingly popular amongst industry operators and travellers alike, there is limited research about the extent to which they satisfy the end-users expectations. Consumers‟ self-reported evaluations of accommodation promotions sold through Daily Deal sites are analysed in this paper based on a content analysis of more than 500 online reviews submitted to TripAdvisor® by travellers who had purchased a ‘daily deal voucher’ to be used across a variety of Australian properties. The results find that while the majority of reviewers rated their stay experience …
A Classification Scheme For Analysing Web 2.0 Tourism Websites, Scott Bingley, Stephen Burgess, Carmen Sellitto, Carmen Cox, Jeremy Buultjens
A Classification Scheme For Analysing Web 2.0 Tourism Websites, Scott Bingley, Stephen Burgess, Carmen Sellitto, Carmen Cox, Jeremy Buultjens
Carmen Cox
This article proposes a Web 2.0 classification scheme developed from a study of tourism websites that have adopted Web 2.0 features. The article goes on to outline various website analysis techniques noted and reported in the literature. Moreover, the authors contend that these previously documented approaches are inadequate when used to analysis commonly encountered features associated with typical Web 2.0 website - many sites containing a combination of weblogs (blogs), videos, rating systems, images or other forms of user-generated content. The article continues with an example of how the authors developed their own approach to the analysis of Web 2.0 …