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Estimate Tourism Model Choice For Pilgrim In The Way Of St. James: The Portuguese Way, Rosa Conde, Ana Pinto Borges, Isabel Neira Gómez, Elvira Viera

Articles

The purpose of this study is to examine how the characteristics of the pilgrims and the attributes of travel influence the choose of the Portuguese. It is important to understand the choices tourists make. This study identifies the factors that influence the tourists’ choice of way. The analysis is based on the official statistics of the Portuguese Way of Santiago between 2003 and 2020.

The study provides several important findings concerning tourism’s model choice. Understanding the tourists’ modal choice behavior help public and private organizations to develop appropriate marketing strategies.

The probit model is used to model a relationship between …

Bringing The Past To Life: Co-Creating Tourism Experiences In Historic House Tourist Attractions, Jacqueline Doyle, Felicity Kelliher

Articles

This ethnographic study concentrates on the co-creation of experiential value between the tourist and tour guide in a single historic tourism site; Huntingdon Castle, Ireland. Built upon the principles of service dominant logic, the research explores how storytelling acts as an engagement platform and value enhancing strategic resource. In doing so, it impels the value co-creation journey and shapes the tourist’s experience. Observation is coupled with qualitative interviews to capture the dual perspective of both guides and tourists. Findings exhibit the co-creation process through the performance of stories; how and when people derive pleasure (value); the influencing aspects of the …