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The Geotourism Handbook: A Reference And Guide For Montana Businesses, Dylan Boyle, Norma P. Nickerson Sep 2010

The Geotourism Handbook: A Reference And Guide For Montana Businesses, Dylan Boyle, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The handbook includes a basic background on geotourism, why it is beneficial to local residents and businesses, and what geotravelers are looking for when visiting the state. The handbook provides links to organizations and businesses who provide assistance and suggestions to the business owner on how to become a geotraveler business. Employees and business owners will be able to grasp the concept and take steps to become part of the comprehensive geo-management and marketing strategy which has been facilitated by the Montana Office of Tourism.


Missoula Marathon Participant Study: 2010, Christine Oschell Sep 2010

Missoula Marathon Participant Study: 2010, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the fourth Missoula Marathon with an understanding of their race participants and the total money spent in Missoula. This study provided an update to the original study, conducted after the first Marathon in 2007.


The Economic Review Of The Travel Industry In Montana: 2010 Biennial Edition, Kara Grau Jul 2010

The Economic Review Of The Travel Industry In Montana: 2010 Biennial Edition, Kara Grau

Institute for Tourism and Recreation Research Publications

This review provides current and historical data of nonresident travel and tourism in Montana, and offers the industry's economic contributions to the state.


Economic Impact And Skier Characteristics: Montana , Norma P. Nickerson, Kara Grau Jul 2010

Economic Impact And Skier Characteristics: Montana , Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

Seven ski resorts in Montana participated in the first economic impact of the alpine ski industry in Montana. Extrapolating the data to all Montana resorts shows that 35 percent of skiers are nonresidents who contribute a combined impact of $83 million dollars to the state. Nonresidents spent $1,252/ski trip/group while in Montana. Residents spent an average of $138/ski trip/group. More nonresidents came from Alberta, Minnesota, Washington and North Dakota than any other state. Residents traveled 75 miles on average to access the ski area.


Montana Nonresident Traveler Expenditure Trends: 1999-2009, Kara Grau Jun 2010

Montana Nonresident Traveler Expenditure Trends: 1999-2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1999-2009. It also displays the total actual expenditures and the total inflation-adjusted expenditures.


Montana Poll: 1992-2009 Resident's Attitudes Toward Tourism & 2009 Resident Prioritites , Norma P. Nickerson Jun 2010

Montana Poll: 1992-2009 Resident's Attitudes Toward Tourism & 2009 Resident Prioritites , Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

In each of the past three strategic plans for Montana’s Travel and Tourism Industry, one goal has been to understand and then facilitate improved attitudes toward tourism in the state. ITRR has contributed to the understanding of resident attitudes by polling Montana residents about their attitudes and opinions regarding tourism since 1991. This report looks at the trends of these attitudes over the past 17 years.


Montana Nonresident Traveler Quarterly Travel Comparison: 2009, Kara Grau Jun 2010

Montana Nonresident Traveler Quarterly Travel Comparison: 2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2009 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.


Montana Nonresident Traveler Quarterly Travel Comparison: 2008, Kara Grau Jun 2010

Montana Nonresident Traveler Quarterly Travel Comparison: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2008 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.


Montana Nonresident Traveler Expenditure Trends: 1998-2008, Kara Grau Jun 2010

Montana Nonresident Traveler Expenditure Trends: 1998-2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1998-2008. It also displays the total actual expenditures and the total inflation-adjusted expenditures.


Statewide Vacationers To Montana: Are They Geotravelers? , Dylan Boyle, Norma P. Nickerson Feb 2010

Statewide Vacationers To Montana: Are They Geotravelers? , Dylan Boyle, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Nonresident vacationers in Montana were surveyed concerning their geotraveler behaviors as well as what was important to them while traveling in Montana. The study found that vacationers do exhibit geotraveler tendencies and can be divided into strong and moderate geotravelers. Strong geotravelers represent 34 percent of vacationers, and they were the youngest, most educated, and most affluent group.


Montana Tourism: 2010 Review And 2011 Outlook, Norma P. Nickerson Jan 2010

Montana Tourism: 2010 Review And 2011 Outlook, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlook for 2011 and Review for 2010.


Consumer Show Visitors - A Follow-Up Survey Of Show Attendees: A Case Study , Kara Grau Jan 2010

Consumer Show Visitors - A Follow-Up Survey Of Show Attendees: A Case Study , Kara Grau

Institute for Tourism and Recreation Research Publications

This report highlights the results of a follow-up survey of visitors who attended the Washington Sportsmen's Show in Puyallup, WA in January, 2009. The survey was intended to gather information related to how many of the show attendees who visited a Montana Travel Region booth actually took a trip to Montana during 2009, what types of information they used in making decisions about the trip, and what they did while in Montana.


Travel And Recreation: Visitors Attractied To Open Space, Wildlife, And Character, Norma P. Nickerson Jan 2010

Travel And Recreation: Visitors Attractied To Open Space, Wildlife, And Character, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlook for 2011 and Review of 2010.