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Articles 1 - 14 of 14
Full-Text Articles in Business
The Southern California Attractions Industry, Komoto Maimoni, Shirley, Walt Disney Imagineering, Winslow, Nicholas S., Harrison Price Company
The Southern California Attractions Industry, Komoto Maimoni, Shirley, Walt Disney Imagineering, Winslow, Nicholas S., Harrison Price Company
Harrison "Buzz" Price Papers
This report examines the competitive environment for attractions in Southern California in order to identify potential market opportunities for an attractions component in the Burbank Towncenter Project. This report used a combination of information sources, including market research materials from the Harrison Price Company, secondary published sources, telephone interviews, and polls.
Market And Financial Feasibility Of A Themed Attraction At The Rio Nuevo South Redevelopment Site In Tucson, Harrison Price Company
Market And Financial Feasibility Of A Themed Attraction At The Rio Nuevo South Redevelopment Site In Tucson, Harrison Price Company
Harrison "Buzz" Price Papers
The Downtown Development Corporation in Tucson investigated the development potential of a 20-acre site in the Rio Nuevo South Redevelopment Project adjacent to downtown Tucson. The Harrison Price Company (HPC) was engaged to study the economic potential of the site, concentrating on the feasibility of an inner-city attraction. The research effort focused on an evaluation of alternative land uses for the site including a themed or other attraction, specialty retail, museum, hotel, and commercial office space. This report has the following sections: introduction, summary and conclusions, demographic characteristics of the Tucson region, survey and comparative regional demographic analyses of "Old …
Feasibility Analysis Of Amusement Park. Attraction In Bessemer, Alabama, Harrison Price Company
Feasibility Analysis Of Amusement Park. Attraction In Bessemer, Alabama, Harrison Price Company
Harrison "Buzz" Price Papers
The Harrison Price Company was retained in early September 1987 to examine the market potential and economic feasibility of an amusement park attraction to be located in Bessemer in southwest Birmingham, Alabama. The report includes the following sections: introduction, market support, attendance and sizing parameters, economic feasibility analysis, and concept of development.
Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman
Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman
Dick Pope Sr. Institute Publications
This report presents the results of a survey of Central Florida residents and local tourists who did not visit Watermania. These two group will be labeled "non-visitors" The "non-visitor" survey was designed to provide a database for Watermania's management to facilitate marketing and advertising programs. The primary objective of the study was to explore non-visitors' attitudes and preferences toward Watermania and other Central Florida's tourist attractions. In addition, the survey developed demographic profiles of non-visitors and explored their vacation travel patterns.
Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman
Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman
Dick Pope Sr. Institute Publications
The primary objective of the study was to analyze the existing and potential market of Watermania in order to increase visitor attendance and improve the park's attractiveness. To meet this end, a sample of the park visitors was interviewed and was asked to express their attitudes toward the park and its features . In addition, socio demographic and travel characteristics were collected to identify specific groups who had more favorable attitudes toward the park. In particular, the research objectives were: A. To identify socio-demographic characteristics and travel profile of the current visitors of Watermania. B. To Analyze visitors ' travel …
Feasibility Analysis And Planning Factors For Florida Discovery Jacksonville Florida, Harrison Price Company
Feasibility Analysis And Planning Factors For Florida Discovery Jacksonville Florida, Harrison Price Company
Harrison "Buzz" Price Papers
The Partners of Florida Discovery, Inc. proposed the development of a tourist destination complex near Jacksonville International Airport to the north of the city proper and south of the Georgia Slate line. The project was intended to intercept the flow of tourists at the wellhead—the huge volume of auto travelers entering and leaving Florida via I-95, the most heavily used tourist route in the state. Conceptual plans for the project call for a mix of active and passive recreation, in tandem with selected tourist-oriented commercial enterprises, that would in the aggregate create a strong incentive to stop and spend anywhere …
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding viewers opinions and perceptions of the five proposed Silver Springs commercials to be broadcasted in the State of Ohio. Twelve out-of-state tourists participated in the two hour focus group. six participants were males and six were females. Their ages ranged from 25 to 70, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college graduate degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The …
The Image And Perception Of Silver Springs Commercials Among Cincinnati, Oh Residents: A Report Of Focus Group Findings, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the five Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Greater Cincinnati participated in the two hour focus group. Four participants were males and eight were females. Their ages ranged from 16 to 60, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college advanced degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The focus …
Museum Of Latino History Feasibility Study, Economics Research Associates, Florian Martinez Associates, J. Wetzel Associates
Museum Of Latino History Feasibility Study, Economics Research Associates, Florian Martinez Associates, J. Wetzel Associates
Harrison "Buzz" Price Papers
The State of California, in considering the feasibility of a proposal for a State Museum of Latino History retained the consulting team of Economics Research Consultants, Florian Martinez Associates, and J. Wetzel Associates to conduct a study. The museum’s purpose would be to provide a venue for displaying artifacts, exhibits, and cultural programs which educate the public as to the historical development and contributions of Latinos to California specifically and America generally. The resulting report has the following sections: introduction, summary and conclusions, concept statement, attendance analysis, space requirements, museum location and site analysis, financial analysis, and organization and implementation …
Analysis Of Development Opportunities At Golden Oak Ranch, Harrison Price Company
Analysis Of Development Opportunities At Golden Oak Ranch, Harrison Price Company
Harrison "Buzz" Price Papers
In January 1987, Disney Development Corporation (DDC) retained the Harrison Price Company (HPC) to conduct a consulting assignment with three principal objectives: 1. To test the feasibility of a Backlot Studio/Attraction Concept at Golden Oak Ranch and, if the ranch proved unsuitable, to evaluate other locations for an entertainment industry-related attraction in Southern California. 2. To evaluate alternative leisure time development opportunities at Golden Oak Ranch. 3. To discuss and comment on opportunities for new Disney attractions in Southern California. Pertinent findings of this study are presented in Section 2, the Executive Summary. Section 3 examines key market and site …
Projected Market Performance And Pro Forma Profitability Of The Spanish Pavilion, Harrison Price Company
Projected Market Performance And Pro Forma Profitability Of The Spanish Pavilion, Harrison Price Company
Harrison "Buzz" Price Papers
The Projected Market Performance and Pro Forma Profitability of the Spanish Pavilion report includes analysis as well as four tables. Table 1 shows the size of Miami market. Table 2 shows the market performance and potential attendance. Table 3 "Design Day Crowd" based on estimated annual attendance of 1.5 million. Table 4 shows the required space for the attraction, calculated at 120,000 square feet, based on projected attendance at the approximately six acre site.
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the four Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Columbus,OH participated in the two-hour focus group. Five participants were males and seven were females. Their ages ranged from early 20s to late 50s, and they represented an array of ethnic groups. This cross section representation of the population allowed different opinions and perceptions by the various participants. It is important to mention that all of the respondents were experienced travelers and visited out-of-state destinations in …
Letter Report On Charrette Conference - Development Options At South Lake Tahoe, Harrison Price Company
Letter Report On Charrette Conference - Development Options At South Lake Tahoe, Harrison Price Company
Harrison "Buzz" Price Papers
Harrison Price Company (HPC) was retained on January 8, 1987 by Grossmann, Stoller & Associates (GSA) to organize a charrette conference to discuss development options at South Lake Tahoe. This was a follow on to prior work undertaken by GSA and consultant Larry Prehn for Skyland Realty which addressed the economic potentials and various planning aspects for a 4,500-seat - 7,500-seat arena facility. The main thrust of the charrette was to explore client objectives and develop a responsive entertainment program mix that would, in the opinion of the group, generate the required visitor interest and a feasible balance in development …
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
No abstract provided.