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Articles 1 - 30 of 32
Full-Text Articles in Business
The Role Of Aquatourism In Sustaining Maine’S Working Waterfronts, Caroline Paras, Tracy S. Michaud
The Role Of Aquatourism In Sustaining Maine’S Working Waterfronts, Caroline Paras, Tracy S. Michaud
Maine Policy Review
Maine tourism relies heavily on the iconic imagery of working waterfronts, including harbors bobbing with lobster boats surrounded by shingled shacks in a rainbow of buoys. Adapted from agritourism, aquatourism is an experience that engages visitors with the landscape and stories of those who fish. According to the literature on the Experience Economy, the emotions generated by such experiences can translate into sales in real time as well as behavioral intentions to purchase in the future. What role can aquatourism play in sustaining working waterfronts? Using a mixed methods approach, this research study utilizes interviews from both producers and consumers …
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
Marketing Faculty Scholarship
Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …
Fostering Coastal Destination Resilience In Maine: Understanding Climate Change Risks And Behaviors, Lydia Horne
Fostering Coastal Destination Resilience In Maine: Understanding Climate Change Risks And Behaviors, Lydia Horne
Electronic Theses and Dissertations
Tourism is an increasingly important global industry. Coastal and nature-based tourism destinations are especially vulnerable to climate change. Trends in visitation are expected to shift under changing climate conditions, influencing tourist travel behaviors related to destination selection, timing of visits, and activity participation. Tourism suppliers’ adaptation and mitigation behaviors have the potential to alleviate negative shifts in visitation and respond to negative climate change impacts, while also enabling suppliers to take advantage of emerging opportunities. The purpose of this dissertation is to understand how tourism stakeholders, including tourism suppliers (i.e., business owners, managers) and consumers (i.e., visitors), perceive their risk …
Publicity And Tourism: The Maine State Government's Response To The Great Depression, Jennifer Munson
Publicity And Tourism: The Maine State Government's Response To The Great Depression, Jennifer Munson
Maine History
During the Great Depression, Maine joined the rest of the nation in economic crisis. While the Depression affected the entire state in some way, the tourism industry took a harsh blow. The deteriorating economy led the Maine State Government to attempt counteracting the ramifications of the Depression. In response to the Depression, the Maine State Government increased advertising and publicity to promote tourism. This response included several publications that today give readers a glimpse into the history of the tourism industry during a difficult time.
Business School_Undiscovered Maine Webpage, University Of Maine Business School
Business School_Undiscovered Maine Webpage, University Of Maine Business School
Maine Business School
Screenshot of webpage for the Undiscovered Maine University of Maine Business School student research project with the goal of increasing tourism and economic development within Maine via the Internet and social media.
The Other Maine Guides: How The Humanities Create Sense Of Place And Enrich Tourism, Kreg Ettenger
The Other Maine Guides: How The Humanities Create Sense Of Place And Enrich Tourism, Kreg Ettenger
Maine Policy Review
When we speak of a “sense of place,” we often mean how local residents see their environment and their place within it. But for many visitors, their sense of place about the sites they visit has more to do with what they have read or seen or heard than what they have actually experienced. Cultural tourists in particular are often well versed in the literature, art, music, and other creative works produced about, in, or by people who are from the places they choose to visit. This sense of place drives their travel choices and feeds their expectations of what …
Legal Barriers And Opportunities To Developing Business Partnerships Between Fisheries And Tourism, Scott R. Gunst Jr.
Legal Barriers And Opportunities To Developing Business Partnerships Between Fisheries And Tourism, Scott R. Gunst Jr.
Maine Sea Grant Publications
Tourism is one of the largest contributors to Maine’s economy, contributing billions of dollars annually. The primary draw for many tourists visiting Maine is the vast outdoor recreation that Maine affords its visitors. This paper examines the legal issues regarding the possibility of commercial fishing vessels carrying passengers for hire, as well as aquaculture farms opening themselves up for visits from tourists.
Fisheries & Tourism Fact Sheet Series: Tourism And Your Lobster Fishing License, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Tourism And Your Lobster Fishing License, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
This fact sheet is part of a series intended to provide resources for fishermen and aquaculture farmers who seek to augment their earnings through tourism. Licensing is nothing new to commercial lobstermen, but those who might also want to run lobstering tours may have questions about licensing. This document reviews basic requirements and limitations of licensing as they relate to carrying paid passengers on lobster tours. Although this fact sheet targets the lobster industry, those targeting groundfish and other species also may want to consider the tourism market.
Fisheries & Tourism Fact Sheet Series: Marketing 101, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Marketing 101, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
This fact sheet is part of a series intended to provide resources for fishermen and aquaculture farmers who seek to augment their earnings through tourism. A marketing strategy includes everything you do to inform potential customers what you have to offer, and to influence their decision to spend their money with you. This fact sheet describes customer identification, defining the experience, establishing prices, promotion, and marketing resources.
Fisheries & Tourism Fact Sheet Series: What Makes A Great Tour?, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: What Makes A Great Tour?, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
Happy, satisfied customers will return, and they will tell their friends about your business. They are your best marketing tool. This fact sheet outlines "tried and true" methods of running tours that lead to happy customers.
Fisheries & Tourism Fact Sheet Series: Creating Partnerships With Tourism Businesses, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Creating Partnerships With Tourism Businesses, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
Fishermen and aquaculture farmers who partner with tourism industry members can leverage respective skill sets to save costs and increase visibility and marketing options. This fact sheet outlines types of partnerships such as informal cooperation, packaged experiences, specialized agreements, and related resources.
Fisheries & Tourism Fact Sheet Series: Maritime Law, Liability, And Insurance, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Maritime Law, Liability, And Insurance, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
According to maritime law, once tourists step on your fishing boat or visit your aquaculture site, they become passengers for hire, you are responsible for their welfare, and issues of liability and insurance become extremely important. This fact sheet outlines "duty of reasonable care," maritime liability, jurisdiction, liability, and insurance as they apply to fisheries tourism businesses.
Fisheries & Tourism Fact Sheet Series: Getting Your Boat Ready For Passengers: Vessel Requirements, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Getting Your Boat Ready For Passengers: Vessel Requirements, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
Federal law requires that vessels used to take passengers for hire from Maine ports are owned and constructed in the United States. A fishing boat may be classified as an inspected vessel or an uninspected vessel, depending on the number of passengers it will carry and whether it meets the required construction and safety requirements.
Fisheries & Tourism Fact Sheet Series: Legal Issues Associated With Aquaculture Tours, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Legal Issues Associated With Aquaculture Tours, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
Farm tourism has been around since the 1800s, when people in urban areas began coming to farms to visit relatives and escape city life. While in the U.S. most farm tourism has involved traditional land-based agriculture, opportunities are increasing for marine aquaculture farmers, too. The benefits of offering "aquatours" include additional income potential, increased brand and product visibility, and consumer education. This fact sheet outlines legal concerns for those interested in incorporating tourism into aquaculture operations.
Fisheries & Tourism Fact Sheet Series: Want To Get Your Captain's License?, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Want To Get Your Captain's License?, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
Are you interested in taking passengers for hire aboard your fishing boat or another vessel? Here are some facts about captain's licenses that can assist you in your decision. Any person who operates a vessel that carries one or more paying passengers is required to have a valid U.S. Coast Guard captain's license, also known as a Merchant Mariner Credential. There are several grades of captain's licenses and endorsements that a person may earn depending on their experience and the activity that they want to perform.
Fisheries & Tourism Fact Sheet Series: Overview, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Overview, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
The Fisheries & Tourism Fact Sheet Series provides basic information to help fishermen and aquaculture farmers get started in tourism.
Fisheries & Tourism Fact Sheet Series: Models For Fisheries And Aquaculture Tour Businesses, Maine Sea Grant, Lobster Institute
Fisheries & Tourism Fact Sheet Series: Models For Fisheries And Aquaculture Tour Businesses, Maine Sea Grant, Lobster Institute
Maine Sea Grant Publications
As the owner of a fishing boat or an aquaculture farm, you likely have already chosen the type of business under which you operate, whether a sole proprietorship or a more complex business structure like a partnership or corporation. But if you are thinking about operating a tour boat or opening your aquaculture farm to tourists, you may want to reconsider your business structure. In particular, if you plan to bring any partners into the business, you will want to ensure that you and any partners or investors are protected from legal liabilities. The basics are described in this fact …
Consumer Support For A Maine Woods Tourism Quality Label, David Vail, Harold Daniel
Consumer Support For A Maine Woods Tourism Quality Label, David Vail, Harold Daniel
Maine Policy Review
David Vail and Harold Daniel report findings of a survey of North American vacationers. The survey assessed the strength of interest in quality-labeled Maine vacation experiences and tested consumer willingness to pay a price premium for certified tour “products.” The survey revealed that nearly four out of ten leisure travelers are responsive to the benefits promised by quality-labeled vacation experiences. The authors also describe steps communities, businesses, and state tourism leaders can take toward developing a Maine Woods quality label.
Growing Maine’S Foodscape, Growing Maine’S Future, Laura Lindenfeld, Linda Silka
Growing Maine’S Foodscape, Growing Maine’S Future, Laura Lindenfeld, Linda Silka
Maine Policy Review
Maine is experiencing a culinary renaissance. Creativity and entrepreneurship linked with culture and tradition are making Maine a food destination and a unique “foodscape.” Laura Lindenfeld and Linda Silka explore this convergence and its potential to create jobs, protect assets, and support community values.
Adding A New Leg To The Economic Stool In Maine’S North Woods, Roger Milliken Jr.
Adding A New Leg To The Economic Stool In Maine’S North Woods, Roger Milliken Jr.
Maine Policy Review
In this commentary, Roger Milliken, drawing on some of his recent experiences outside Maine and his deep knowledge of the issues facing the state’s North Woods, gives a number of excellent practical ideas for developing “world class” experiences for visitors.
Ecotourism Potential In Maine’S North Woods: A Roundtable Commentary, Ann Czerwonka
Ecotourism Potential In Maine’S North Woods: A Roundtable Commentary, Ann Czerwonka
Maine Policy Review
No abstract provided.
Tourism Strategy For The Maine Woods: A Big Push To World Class, David Vail
Tourism Strategy For The Maine Woods: A Big Push To World Class, David Vail
Maine Policy Review
Can Maine’s North Woods be a “world-class” tourist destination? The short answer is “not yet.” David Vail notes that the Northern Forest’s current mix of natural, cultural and hospitality assets is not sufficiently unique, outstanding or networked to draw large numbers of new overnight visitors. His article gives examples of some promising new endeavors, and suggests the possible development of a “great Maine woods” recreation area or national heritage area as a possible “big push” strategy.
Maine’S State Parks: Their Value To Visitors And Contribution To The State Economy, Robert Roper, Charles E. Morris, Thomas Allen, Cindy Bastey
Maine’S State Parks: Their Value To Visitors And Contribution To The State Economy, Robert Roper, Charles E. Morris, Thomas Allen, Cindy Bastey
Maine Policy Review
Maine’s state parks are important to the social and economic well-being of the state, and provide public access to a variety of outdoor activities. In the study reported here, the authors find that visitors have a high level of satisfaction in Maine’s day-use parks, campgrounds and historic sites. Moreover, the overall impact of visitor-related park spending exceeds $30 million in income and 1,449 jobs annually. Nonetheless, the majority of Maine’s state parks suffer from long-deferred maintenance and are in immediate need of major capital improvements if they are to continue their vital role in supporting tourism and outdoor recreation.
Tourism Stakeholders Envision A Sustainable Path: Strengthening Maine's No. 1 Industry Through The Blaine House Conference Recommendations, Elizabeth Munding
Tourism Stakeholders Envision A Sustainable Path: Strengthening Maine's No. 1 Industry Through The Blaine House Conference Recommendations, Elizabeth Munding
Electronic Theses and Dissertations
Tourism, as Maine’s No. 1 industry, draws approximately 44 million visitors annually who spend $6 billion and contribute $340 million in sales tax. Despite these figures, annual statistics show zero growth or, often, loss, with the exception of the outdoor recreation sector. The tourism industry, made of government bodies, recreation associations and individual businesses, depends on the health of the natural resources and the compliance of related players, such as landowners. Discontent exists with the state and the industry’s leadership. The quandary comes in determining which actions to take to improve the state’s existing nature-based tourism into a sustainable industry …
An Ecotourism Quality Label For Maine? Insights From Sweden’S “Nature’S Best" Initiative, David Vail
An Ecotourism Quality Label For Maine? Insights From Sweden’S “Nature’S Best" Initiative, David Vail
Maine Policy Review
Nature-based tourism may be one way to revitalize lagging rural economies. David Vail offers “food for thought” based on Sweden’s recent development of an accreditation and branding process for eco-tourism operations. For an eco-tourism product to be awarded the label “Nature’s Best,” the operator must undergo a voluntary accreditation process which certifies that a set of quality standards has been met. Vail notes that effective marketing, ongoing financing, and demonstrated economic payoff both to operators and to local areas are key to determining the long-term success of Sweden’s “Nature’s Best” process. Like Sweden, he suggests, Maine may be able to …
Exceeding Expectation And The Knotty Question Of State Tourism Policy, Kathryn Hunt
Exceeding Expectation And The Knotty Question Of State Tourism Policy, Kathryn Hunt
Maine Policy Review
In the Margaret Chase Smith Essay, Kathryn Hunt reflects on Maine tourism policy, using as a springboard for discussion two recent events: the National Folk Festival held in Bangor and the Biathlon World Cup held at the Maine Winter Sports Center venue in Fort Kent.
The Impact Of Cruise Ship Passengers In Maine: The Example Of Bar Harbor, Todd M. Gabe, Colleen Lynch, James Mcconnon
The Impact Of Cruise Ship Passengers In Maine: The Example Of Bar Harbor, Todd M. Gabe, Colleen Lynch, James Mcconnon
Maine Policy Review
Maine’s expanding cruise ship industry can provide local economic benefits and add to the state’s already large tourism economy. The authors describe results of a survey they conducted among passengers from eight ship visits to Bar Harbor, a town that has emerged as a popular port of call on New England summer and autumn cruises. They found that cruise ship passengers have higher household incomes and spend substantially more per day than typical Maine tourists. They make several suggestions for how ports can maximize the benefits from cruise ship passengers. These include using cruise ship visits to extend the local …
An Exploratory Look At An Evolving Tourism Industry: Maine's Nature-Based Tourism Industry In Transition, Marc Edwards
An Exploratory Look At An Evolving Tourism Industry: Maine's Nature-Based Tourism Industry In Transition, Marc Edwards
Electronic Theses and Dissertations
Maine's natural resources have been attracting visitors to the State for more than 150 years, from artists drawn to the beauty and wildness of the coast, such as Thomas Cole in 1844, to Henry David Thoreau's well-documented trip to Katahdin popularized in his collection of essays The Maine Woods. Early artists like Cole lodged with local farmers and Thoreau's journeys into the Maine woods were aided by Native American and local guides. These early artists and adventurers could be said to be among the first nature-based tourists in Maine, while those who provided lodging and guide services were among the …
History + Resources = A Sense Of Place, Wendy Griswold
History + Resources = A Sense Of Place, Wendy Griswold
Maine Policy Review
Unlike many states, Maine has an unusually strong “sense of place,” or cultural regionalism. Wendy Griswold explores where this unusually strong sense comes from, and how it can be further nourished through literature. In doing so, she strengthens the argument for investments in cultural-heritage objects and activities as a means not only of reinforcing an already strong sense of identity among Mainers, but also of promoting Maine as a tourism destination.
Snowmobiling In Maine: Past Successes, Future Challenges, David Vail
Snowmobiling In Maine: Past Successes, Future Challenges, David Vail
Maine Policy Review
With one snowmobile registration for every 15 residents, Maine may well have the most snowmobiles per capita of any U.S. state. Moreover, the state’s 12,000-mile network of groomed trails and its 2,500-mile Interconnected Trail System make it a major winter tourist attraction. Still, as David Vail points out—and as the number of snowmobile-related deaths confirms—such progress has not come without costs and conflict. Although Vail argues the benefits outweigh the costs, he suggests Maine should act now to alleviate the conflicts related to congestion, over use of the state’s major trails, noise and air pollution, and free riding by non-dues-paying …