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Wine Tourism In Island Destinations: The Case Of Crete, Nikolaos Trihas, Anna Kyriakaki, Efthymia Sarantakou, Konstantinos Tsilimpokos
Wine Tourism In Island Destinations: The Case Of Crete, Nikolaos Trihas, Anna Kyriakaki, Efthymia Sarantakou, Konstantinos Tsilimpokos
International Journal of Islands Research
Wine tourism is a type of special-interest tourism which has recorded a remarkable growth over the past few years, creating challenges and opportunities for wineries and wine regions to diversify and gain a competitive advantage. Many wine regions around the world – including several island destinations such as Tenerife, Sicily, Santorini, Corsica, Sardinia – have recognised the economic benefits of wine tourism, although much effort is needed to transform a wine region into a wine tourism destination. Within this framework, this paper aims to explore the level of wine tourism development in the Greek island of Crete. To achieve this …
Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly
Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly
Books/Book Chapters
This research was undertaken to examine the relationship between the wine tourism activities of consumers and their subsequent wine choices. Exploratory research was undertaken giving specific attention to wine tourism, first, as a factor of influence on decision-making, second, on levels of consumer involvement and third on long-term consumer loyalty. A convenience sample of 12 wine consumers in Dublin participated in the study. Semi-structured in-depth interviews were used to gather the qualitative data used. The findings clearly establish links made by consumers between their wine tourism experiences and their subsequent wine purchase preferences. The findings highlight the importance of facilitating …