Business Commons^™

Tour Guides And The Mediation Of Difficult Memories: The Case Of Dublin Castle, Ireland, Bernadette Quinn, Theresa Ryan

Articles

This research seeks to furthering understandings of how Tour Guides interpret memories at heritage sites when the memories at issue are difficult yet subtle and not always apparent to tourists. Specifically, it explores how Dublin Castle, formerly the seat of British rule in Ireland, is captured in narratives presented to tourists that often include Britons. Representing the site is made challenging because some visitors have little knowledge of the site's history, while others are well informed and hold strong political views. The findings show that Guides select largely depoliticized narratives, strongly influenced by their personal interests and experiences. Some hint …

Religious Tourism Product Bundling An Innovative Approach To Destination Marketing And Visitor Experience Management: The Case Of Early Christian Sites In The East Of Ireland, Vreny Enongene, Kevin Griffin

Conference papers

Innovation has emerged as a re-occurring theme for the sustainability and competitiveness of the tourism and hospitality industry, and for faith-based tourism, the many and on-going changes within the demographics and purchasing behavior of the religious market in the past 10-20 years (Leisure Travel Group, 2013) calls for innovative approaches to enhancing the visitor experience, and attracting visitors. As Manson suggests, either you ‘innovate or die’. In so doing, Ireland is determined to foster an innovation culture for the sustainability of the tourism industry (Failte Ireland, 2009) based on the vision that the tourism industry is expected to continually play …

Students In Action Initiative, Theresa Ryan, Ziene Mottiar, Bernadette Quinn, Catherine Gorman, Kevin Griffin, Ruth Craggs, Deirdre Quinn

Teaching Fellowships

The Students in Action Project in the School of Hospitality Management and Tourism was established in 2012 as a way of engaging students and working with stakeholders in a destination. The overall aim of the project was to immerse students in an active collaborative learning environment within the destination to identify ways in which tourism could be enhanced. In the 2014/2015 academic year the project involved over 300 students from a variety of programmes and modules working with local stakeholders in Wexford Town. To date the project has been successful in its aims to develop staff, student and community engagement …

Economic Recession As A Catalyst To Increased Collaboration In Rural Tourism, Catherine Gorman, Ziene Mottiar

Books / Book chapters

Purpose: This chapter illustrates the collaborative strategies used by a rural village and community to counteract the rapid decline in economic and social activity in tourism that occurred during and after the recession in Ireland.

Design/methodology/approach: A review of literature focuses on collaborative strategies evident within a rural context, and considers benefits, challenges, inter and intra- relationships including ties, structure and communication. Motivational factors relating to social and economic need are also discussed. The case study is set in context with a brief review of the Irish economic environment, rural policy and rural tourism.

Findings: In a community rich in …

The Phenomenon Of Online Reviews - Digital Headache Or Golden Opportunity For The Tourism Sector?, Jennifer Lawlor, Geraldine A. Gorham, Colin O'Connor

Conference papers

This conceptual paper presents a research agenda for tourism operators by examining the literature pertaining to the phenomenon of online reviews in the tourism sector. The objective is to examine tourist motivations for posting online reviews and their potential impact on the consumer decision making process. Furthermore, this paper seeks to explore how tourism operators may respond to, and act upon, this source of customer word-of-mouth.