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Looking At Shirt Sponsorships From Both Sides Of The Pond: Comparing Global Trends Versus America's Major League Soccer, Ric W. Jensen, Nicolas D. Bowman, Brian V. Larson, Yawei Wang
Looking At Shirt Sponsorships From Both Sides Of The Pond: Comparing Global Trends Versus America's Major League Soccer, Ric W. Jensen, Nicolas D. Bowman, Brian V. Larson, Yawei Wang
Department of Hospitality and Tourism Faculty Scholarship and Creative Works
This paper seeks to compare shirt sponsorship in professional football (soccer) in the United States with global trends. We try to answer why America has been slow to accept shirt sponsorship. In 2007, Major League Soccer (MLS) became the first professional team sports league in the USA to embrace shirt sponsorships, breaking a long-standing taboo that banned this practice. To date, 14 of the 19 MLS clubs wear a sponsored jersey. Only a few fledging professional sports leagues in the USA allow shirt sponsorships (e.g. the Women's National Basketball Association, the United Football League, and the Women's Professional Soccer League). …
Segmenting The Rural Tourism Market: The Case Of Potter County, Pennsylvania, Usa, Erwei Dong, Yawei Wang, Duarte Morais, David Brooks
Segmenting The Rural Tourism Market: The Case Of Potter County, Pennsylvania, Usa, Erwei Dong, Yawei Wang, Duarte Morais, David Brooks
Department of Hospitality and Tourism Faculty Scholarship and Creative Works
Because of its importance in the sustainable development of rural communities, rural tourism has been frequently studied as an alternative form of economic development in rural areas. In the United States, many rural communities rely on tourism for economic growth to compensate for declines in manufacturing, agriculture, extraction of natural resources, and population. Although there is an increased interest in developing rural tourism in many countries, there is little information regarding the motivations of rural tourists in the United States. Therefore, this study aims to understand travel motivations and characteristics of tourists visiting a rural destination to provide a better …