Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
A Longitudinal Study Of Consumer Perceptions Of Travel Websites: The Case Of Hong Kong, Shanshan Qui, Rosanna Leung, Rob Law, Dimitrois Buhalis
A Longitudinal Study Of Consumer Perceptions Of Travel Websites: The Case Of Hong Kong, Shanshan Qui, Rosanna Leung, Rob Law, Dimitrois Buhalis
Hospitality Review
Knowing how consumers perceive travel websites can help practitioners better understand consumers’ online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel-website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009, when compared with those established by prior studies conducted in 2000 and 2007, point in a new direction for practitioners and researchers investigating online travelwebsite user behavior. The results indicated that more middle-aged consumers have become online travel-website users, and that website security and price are perceived to be the most …
Exploratory Study Of The Download Speed Of Leading University Hospitality And Tourism Department Websites Worldwide, Steven Chan, Rosanna Leung, Rob Law, Wen Shi
Exploratory Study Of The Download Speed Of Leading University Hospitality And Tourism Department Websites Worldwide, Steven Chan, Rosanna Leung, Rob Law, Wen Shi
Hospitality Review
Increased broadband penetration (BP) rates around the world have encouraged web designers to include more web content and additional functions on their web sites, thereby enhancing the richness and playfulness of the information. However, it is often very difficult for web surfers who are still using narrowband connections to access such web sites. Many university web sites target international audiences; therefore their download performance should be considered, as it may directly influence the user experience. This exploratory study examined 331 university hospitality and tourism department web sites in 37 countries. The empirical results showed that entry web pages of universities …