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Marriott Short-Term Rentals For Digital Nomads - A Campaign Aimed At Advertising Marriott Homes To Nomads And Remote Workers, Guethshina Valexia Altena
Marriott Short-Term Rentals For Digital Nomads - A Campaign Aimed At Advertising Marriott Homes To Nomads And Remote Workers, Guethshina Valexia Altena
Global Strategic Communications Student Work
Marriott International is one of the most renowned travel companies in the world. They consider themselves a travel program with hotel brands and experiences. In 2020, at the height of the pandemic, Marriott suffered a great loss of revenue similar to other companies in the hospitality industry. Fortunately, the pandemic also brought along some changes to the American way of life and opportunities for people to travel and work remotely. The number of people who reported being digital nomads nearly doubled in the United States from 2018 to 2021, one year after the pandemic (Patterson, 2022). This new demographic of …