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The Moderation Of Gender And Generation In The Effects Of Perceived Destination Image On Tourist Attitude And Visit Intention: A Study Of Potential Chinese Visitors To Australia, Songshan (Sam) Huang, Robert Van Der Veen
The Moderation Of Gender And Generation In The Effects Of Perceived Destination Image On Tourist Attitude And Visit Intention: A Study Of Potential Chinese Visitors To Australia, Songshan (Sam) Huang, Robert Van Der Veen
Research outputs 2014 to 2021
The overall purpose of this study is to examine the moderating roles of gender and generation in the effects of perceived destination image on tourist attitude and visit intention among Chinese potential tourists to Australia. Australia is one of the preferred destinations to Chinese tourists, and the China market emerges to be increasingly important to destination marketing organizations in Australia. Echoing the call for more gender studies in the tourism literature and also based on the generation theory, this study employed a cross-sectional questionnaire survey design and used structural equation modelling in its analysis. Survey data were collected through convenience …