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Full-Text Articles in Business
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
Theses : Honours
The development of a destination brand for Sabah has been dominated by numerous reports that emphasise the need to develop global awareness of Sabah, but the objectives set to achieve this goal are often idealistic in nature and offer no real solution to problems identified. The challenge, here, is to unify key messages into a consistent, clear and realistic brand and to ensure content in promotional tools accentuates the activities, experiences and key benefits of visiting "Destination Sabah". This study will begin to address these challenges by undertaking the processes that underpin destination branding through comparison to a relational network …
In-Flight Service Recovery - What's Been Tried, What Actually Works? : An Exploratory Study, Nicole Bennett
In-Flight Service Recovery - What's Been Tried, What Actually Works? : An Exploratory Study, Nicole Bennett
Theses : Honours
This study explored airline service failures that occurred in-flight (during the flight) and service recovery techniques attempted within the industry. A mixed methodology was adopted so that the key issues could be identified and the respondents' feelings and motivations could be examined. A questionnaire was developed to investigate in-flight service failures and, if any, the degree of success of the service recovery attempts, as judged by the respondent. Semi-structured interviews were then conducted to explore selected respondents' feelings and the motivations behind their answers. The rich data obtained is important because it gives the study more relevance and depth. This …
Resident Community Perceptions Of The Socio Cultural Impacts Of Tourism And Host Guest Relations In A Least Developed Country : An Exploratory Study Of Phnom Penh, Cambodia, Sotear Ellis
Theses : Honours
This exploratory study of community perceptions of tourism impacts and host guest relations in a Least Developed Country (LDC) was undertaken in the Boeung Keng Kang I region of Phnom Penh city, Cambodia. A mixed methodology approach, with quantitative questionnaires of the local community and semi structured interviews with both the community and key informants from stakeholder groups, was used to investigate the appropriateness of social exchange theory and economic dependency theory to the LDC sustainable tourism development agenda set by the World Tourism Organization (WTO). While the concept of sustainable tourism incorporates the economic, environmental and sociocultural aspects of …