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Does Ranking Explain Actual Performance? A Case Of Wef Tourism Competitiveness Report, Mohd Hafiz Hanafiah, Mohamad Abdullah Hemdi, Ismail Ahmad

ICHRIE Research Reports

A competitive tourism destination should generate tourism revenues. Defining and measuring competitiveness is crucial for a tourism destination, especially to appraise its performance compared to the competitors. The Travel and Tourism Competitiveness Index (TTCI) was developed by the World Economic Forum (WEF) in 2007 as the only tourism competitiveness indicator. The TTCI has been subjected to methodological criticism, such as the arbitrary weighing of variables. Underdeveloped countries are rated lower while the first-world countries are the highest rated tourism destinations in TTCI. Their ranking has been buoyed by their quality infrastructures, but not on tourist motivation to visit their diverse …