Business Commons^™

College Girl's Guide To Fayetteville, Ar, Sydney Johnson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …

Fearless Women Travellers: Religion And More, Antonietta Ivona, Donatella Privitera

International Journal of Religious Tourism and Pilgrimage

The term ‘pilgrim’ is derived from the notion of pilgrimage. Historically a pilgrim was as a person who walked to a shrine or holy place out of religious motivation. Also, the experience of pilgrimage embodies the pilgrim’s desire to seek or manifest his or her identity and value as a person. Using gender as a lens, women in all cultures, sometimes even without the ability to read or write, have found ways to travel in spiritual ways of knowing. The testimonies of women travellers go back a long way in the centuries; there are many who have challenged the risks …

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …

The Economic Impact Of The Cruise Ship Industry On Destination Port Countries During Covid-19, Katherine Snowberger

Honors College Theses

The travel and tourism industry was the fastest-growing industry in 2019. With more discretionary income available, many people spent their time traveling and exploring new cultures. One major sector of the travel and tourism industry is the cruise industry. In this sector of the industry, the clientele pays a flat fee to cover room, food, travel, and entertainment, which allows them to explore new and exciting ports of call. These port destinations rely heavily on tourism income to support their communities and infrastructure. This economic study aims to show how the COVID-19 pandemic has impacted destination port cities and how …

Travel And Life – A Development Perspective, Xiaoxiao Fu

Rosen Research Review

Whether we travel to discover the unknown or to simply take a break from our daily routine, it's often said that travel broadens the mind. But how exactly does travel impact life, and how does the relationship between travel and life change at different life stages? In new research, Associate Professor Xiaoxiao Fu at UCF Rosen College of Hospitality Management and her collaborators take a developmental perspective on tourism consumption and look at how travel and life inform and shape each other, from childhood to maturity.

Validation Of An Operationalized Model Of Iso-Ahola’S Theory Of Tourism Motivation: A Case In Point-To-Point Suborbital Space Travel, Brian T. Musselman Ph.D., Scott R. Winter Ph.D.

Journal of Aviation/Aerospace Education & Research

The purpose of the study was to validate Snepenger, King, Marshall, and Uysal’s (2006) model of Iso-Ahola’s (1982) theory of tourism motivation for use in point-to-point suborbital space tourism research. No previous research was discovered, which assessed point-to-point suborbital space flight within the theoretical foundation of the theory of tourism motivation. Snepenger et al.’s (2006) model was assessed as published, and exploratory factor analysis (EFA) failed to produce data fitting the four dimensions. The researchers modified the item descriptions based on research. Using a second sample, the modified model was assessed. EFA produced four factors with adequate convergent and discriminant …