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Full-Text Articles in Business
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
International Journal of Aviation, Aeronautics, and Aerospace
Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dimension of brand equity), purchase intention and price premium of international airlines operating on a specific aviation market, Australia - the United Kingdom. Through surveying a sample of 259 participants in the metropolitan Melbourne area, the study captures a snapshot of brand recognition and brand preference of international airlines among local travelers. Statistically significant association is found between brand awareness and purchase intention, and between brand awareness …
Effects Of The Pilot Shortage On The Regional Airline Industry: A 2023 Forecast, Ethan S. Klapper, Hans-Joachim K. Ruff-Stahl
Effects Of The Pilot Shortage On The Regional Airline Industry: A 2023 Forecast, Ethan S. Klapper, Hans-Joachim K. Ruff-Stahl
International Journal of Aviation, Aeronautics, and Aerospace
In the next 5 years and beyond, it is predicted that the U.S. airline industry will face a substantial pilot shortage. The impact of this pilot shortage on regional airlines has not yet been examined. It is hypothesized that regional airlines, which provide a significant stream of new pilots to the part 121 major airlines, will be hit the hardest. This study focuses on those near-term effects by asking how many aircraft will have to be taken out of service by 2023 if the pilot shortage materializes. A model is created that predicts how many regional aircraft will have to …