Business Commons^™

A History Of Play In Print Board Games From The Renaissance To Milton Bradley, Kelli Wood

Occasional Papers

This essay considers how a historical legacy of printed games dating back to the sixteenth century in Italy laid the foundation for modern board games like those produced by Milton Bradley. The technology of print and the broad publics it reached enabled the spread of a common gaming culture- one built upon shared visual structures in game boards. Modern board games, of course, relied upon similar rules and replicated the ludic functions of their Renaissance progenitors. But perhaps more importantly, they built upon and perpetuated entrenched narratives about how fortune and morality contributed to lived experiences, presenting their viewers and …

Ninth Island, Las Vegas: Hawaiian Gaming Tourism And The California Hotel, Cynthia Van Gilder, Dana Herrera

Occasional Papers

Many people do not realize that Las Vegas, Nevada is home to a unique niche tourism: it is overwhelmingly the vacation destination of choice for residents of the state of Hawai’i, even affectionately termed the “Ninth Island.” Many credit the strong Hawaiian interest in Las Vegas to the fact that there is no legal gaming in the state of Hawai’i, however, data indicates that it is not just the opportunity to gamble that bring Hawaiian tourists here, but also the specifc amenities and experience offered at one particular hotel and casino, The California Hotel. Nicknamed “The Cal,” this establishment is …

The Future Of Gambling Spaces: Esports And The World Of Competitive Video Gaming, Brett Abarbanel, Bryce Blum, Chris Grove, Carson Knuth, Seth Schorr, Rahul Sood

International Conference on Gambling & Risk Taking

eSports, or competitive video gaming, are a rapidly developing segment of sport and gaming. eSports are a unique cultural and economic phenomenon, and only recently is this nascent industry garnering substantial attention from gambling operators, regulators, and researchers. In 2015, an estimated quarter of a billion dollars will be wagered on eSports, a number projected to grow to $23 billion by 2020 (Eilers Research, 2015).

This panel presentation will provide a general overview of eSports, including some background on the industry, a description of the market and general business model, information about the gambling opportunities within eSports, sponsorship opportunities and …

Recession Effect On Consumer Spend Allocation And Integrated Resorts' Profits, Toni Repetti, Ashok Singh

International Conference on Gambling & Risk Taking

Consumers have many decisions to make when it comes to travel. The first decision is choosing to travel at all, followed by how much to spend. Next based on the consumer’s motivations and preferences, they determine how to allocate their travel spend across a variety of categories. This study evaluates how revenue generation in integrated resorts changed during recessions. This allocation change in revenue also affects profits and profit margins as each department has a different cost structure. This study will also evaluate how profit and profit margins in each department were affected due to the change in revenue allocation …

Nevada Gaming Revenue: A Comparative Analysis Of Slots And Tables, Scott Boylan

Occasional Papers

Throughout much of its existence, Nevada’s gambling industry has been dominated by table games. Historically, slot machines were of secondary importance because they did not generate much revenue and were costly to maintain and operate. Starting in the late 1970s, a series of technological milestones improved the form and function of slot machines, and fueled replacement cycles on casino floors. Nevada gaming revenue data provides evidence of the economic effects of these improvements. Since 1984, slots generally have produced larger revenue gains than tables, although those gains are distributed neither uniformly over time nor across gaming markets. In addition, slots …

Gaming Opportunities, Attractions, And Monorail Ridership In Las Vegas, Davor Jedlicka

Occasional Papers

The history of Las Vegas monorail is presented in three stages: ideas, development and operations. The decline of ridership on the Las Vegas monorail is explained based on this history. The gravitational theory of people movement is used to propose overcoming the inertia to ride among the resorts. The gravitational theory suggests that monorail could contribute to the “Las Vegas Experience” as a force in attracting visitors from around the world. An increase in inter resort visitation rates via the monorail is likely to increase the overall gaming revenues and prevent the end of monorail operations.

Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat

Occasional Papers

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.