Business Commons^™

Of The Rat Pack, Ashtrays, Cocktail Napkins, And Grateful Losers: The Making Of The Las Vegas Experience As A Historical Process In The 20th Century, Paul Franke

Occasional Papers

This paper explores how Las Vegas casino executives have successfully produced a unique gaming experience. From the 1950s onwards they were able to use architecture, entertainment and business practices to link games of chance with a specific consumption experience for players. It will examine what sets the Las Vegas consumption experience apart from other gaming locations, what it consisted of, and how it was produced by the casinos. It also investigates how people between the 1950s and 1980s perceived and consumed the Las Vegas experience. Drawing from these observations the paper argues that the special of Las Vegas in gaming …

"Gravity Models" Applied To Projections For New Casinos: Techniques And Results, Will E. Cummings

International Conference on Gambling & Risk Taking

All developers of new casinos prepare, or have prepared for them, projections for the likely gaming-revenue performance of those casinos; in many cases; regulatory authorities in North America also require or commission independent third-party assessments of such performance. These projections are very frequently based on "gravity models," applying techniques pioneered by Reilly and Huff to analyze other retail activities in relation to the geographic distribution of competitors and potential customers. In this paper, I review roughly 80 examples of such applications from recent casino-licensing procedures in the U.S., and compare their results.

Gambling-Related Problems Of Self-Excluders In Swiss Casinos, Suzanne Lischer

International Conference on Gambling & Risk Taking

No abstract provided.

Women In The Gaming Industry: A Research Summary, Toni Repetti

International Conference on Gambling & Risk Taking

No abstract provided.

Responsible Gambling Training: How Do We Know What’S Working?, Janine Robinson

International Conference on Gambling & Risk Taking

No abstract provided.

Responsible Gambling Training In Ontario Canada, Janine Robinson

International Conference on Gambling & Risk Taking

No abstract provided.

A Critical Conversation On Responsible Gaming In Canada And Beyond, Lena Quilty

International Conference on Gambling & Risk Taking

No abstract provided.

Elvis Who? Understanding, Attracting And Retaining The Next Generation Of Las Vegas Customers, Oliver Lovat

Occasional Papers

Las Vegas is in the middle of a period of generational transformation. The visitor profile has changed greatly since 2007, however the behavior and attitudes of this new visitor are very different that of previous generations of visitors. By undertaking a survey of this group we identify several key trends that make this group unique. Not only does this new visitor come to Las Vegas more frequently, follow Las Vegas when they are not in the city, they demonstrate planning and spending patterns that are unlike any other group. This paper analyses the next generation of visitor, and suggests methods …

The Construction Of Spatial Imaginaries: Luxury, Spectacle, Cosmopolitanism, And The Formation Of The Casino-Resort, Robert Miller

Occasional Papers

This paper examines Monte Carlo in the late-nineteenth century and Las Vegas in the mid-twentieth century, and explores how the cities forged specific identities centered upon their casino-resort industries. Civic planners, entrepreneurs, and tourists contributed to the formation of a spatial imaginary (the conception of a place, laden with symbols and infused with meaning designed to evoke certain feelings or experiences, which is also mediated and re-mediated through the imagination) in these gambling centers. Casino-resorts came to dominate the economies of these cities and casino-concessionaires, business bureaus, and elites consistently emphasized the luxuriousness, spectacle, and cosmopolitanism of their casino-resort towns. …

Gaming Opportunities, Attractions, And Monorail Ridership In Las Vegas, Davor Jedlicka

Occasional Papers

The history of Las Vegas monorail is presented in three stages: ideas, development and operations. The decline of ridership on the Las Vegas monorail is explained based on this history. The gravitational theory of people movement is used to propose overcoming the inertia to ride among the resorts. The gravitational theory suggests that monorail could contribute to the “Las Vegas Experience” as a force in attracting visitors from around the world. An increase in inter resort visitation rates via the monorail is likely to increase the overall gaming revenues and prevent the end of monorail operations.

Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat

Occasional Papers

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.

Maintaining The Profitability Of Gaming’S Premium Players, Maxwell J.H. Olson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: This paper does not seek to condemn the use of incentives for high-end casino players. Rather, it is intended to illuminate common policies and practices that might require more measurement and consideration prior to being distributed. This paper also explores and examines existing literature and findings regarding the profitability of high-end casino players and offers guidelines for evaluating profitability.

Statement of Objective: This paper targets existing policies and practices in the contemporary Las Vegas casino gaming business, separately examining the profitability of each incentive program or common practice. As a consolidated examination of such practices, this paper can serve …

Training Program For New Chinese Casino Players, Yanlei Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …

Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat

UNLV Theses, Dissertations, Professional Papers, and Capstones

The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …