Business Commons^™

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Student Research

Workforce development has been a keystone in the discussion of economic diversification of Las Vegas for decades. The leisure and hospitality industry is the lifeline for the Southern Nevada economy due to the reliance on tourism as the city’s main economic driver. The leisure and hospitality industry requires physical labor and more face-to-face customer interaction than other employment sectors. Thus, these jobs often do not require high educational attainment, but rather sharp soft skills like effective listening, nonverbal communication, and negotiation strategies. While these are valuable traits, the lack of educational attainment within the leisure and hospitality workforce suppresses employees’ …

The Rise Of Southern Nevada As A Cluster For Metropolitan Transit Technology Innovations, Arthur C. Nelson

Policy Briefs and Reports

Southern Nevada is emerging as the nation’s leader in private sector-driven innovations in transportation technologies. From the humble beginnings of a monorail system serving a portion of major hotel and gaming venues along the Las Vegas Strip, now supplemented by an array of people movers, Southern Nevada continues to attract transit innovations in tunneling, Hyperloop, and driverless vehicle delivery technologies. The region may soon anchor a high-speed rail system connecting Southern Nevada to Los Angeles. The purpose of this briefing paper is to frame the nature of this emerging transportation cluster and the opportunities this creates for Southern Nevada to …

P2p Accommodation Motivators And Repurchase Intention: A Comparison Of Indirect And Total Effects Before And During The Covid-19 Pandemic, Cass Shum, Billy Bai, Mehmet Erdem

Hospitality Faculty Research

Despite increased research attention on guests’ motivators to use peer-to-peer (P2P) accommodation, such as Airbnb, it remains unclear which motivators have the strongest effect on repurchase intention; and how the COVID-19 pandemic changes the effects of motivators. By conducting two U.S.-based studies before and during the COVID-19 pandemic, this study tested and compared the indirect and total effects of 13 motivators on repurchase intention on the P2P accommodation platforms via satisfaction. Functional motivators increased repurchase intention via satisfaction before and during the pandemic. Neighborhood – a location-based functional motivator – consistently had the strongest total effects on repurchase intention. COVID-anxiety …

Tourism Well-Being And Transitioning Island Destinations For Sustainable Development, Jerome Agrusa, Cathrine Linnes, Joseph Lema, Jihye Ellie Min, Tony Henthorne, Holly Itoga, Harold Lee

Hospitality Faculty Research

The unprecedented growth of tourism over the last century has led to increasing concerns over the sustainable development of many popular tourism destinations throughout the globe. High concentrations of tourists and residents, especially in urbanized areas, have heightened this concern with the arrival of the novel coronavirus (COVID-19) pandemic. Over reliance on tourism has left residents vulnerable to external factors, such as the coronavirus pandemic that has halted tourists from coming to this remote destination. As a result, Hawaii’s overall economy is suffering greatly. A survey was developed and distributed to potential tourists in order to acquire their perceptions regarding …

One October Tragedy In Las Vegas: An Overview Of Tourists' Perceptions, Mehmet Erdem, Saeed Vayghan, Billy Bai

Hospitality Faculty Research

Purpose: This study seeks to examine Las Vegas visitors’ perception about security in Las Vegas and the perceived risks associated with traveling to Las Vegas following the One October mass shooting. It also aims to explore potential Las Vegas visitors ‘attitudes towards the proactive security measures implemented by Las Vegas resorts after the One October tragedy. Methods: The study is descriptive in nature. The data was collected through a web-based survey that comprised a national sample of 414 adults from the United States. Results: The results indicate that despite the tragic One October mass shooting in Las Vegas and the …

The Economic Impact Of Covid-19: Rebuilding The Las Vegas Economy, Jaewon Lim

Policy Briefs and Reports

This study analyzes the recent trends of monthly visitors to the Las Vegas-ParadiseHenderson, NV metropolitan statistical area (MSA) for the first five months of 2020. In addition, six scenarios for the seven-month period of June through December 2020 estimate the net loss of visitors to Southern Nevada and the impact for the state economy in terms of employment, income, the total value added (contribution to Gross State Product), output sales, and state and local tax revenues. The counter-factual scenario – projecting the regional economy if no COVID-19 outbreak occurred – serves as a baseline scenario that allows measurement of the …

From Casino Wars To Casino Capitalism: Sovereignty And Gaming In Macau, Tim Simpson

Occasional Papers

In 1999, after nearly half a millennia of administration, Portugal returned the citystate of Macau to the People’s Republic of China, and it was designated a Special Administrative Region under the PRC’s “one country, two systems” regime. Less than a decade after the handover Macau was transformed into the world’s most lucrative site of casino gaming, and today the city is visited by more than 35 million annual tourists, the majority of whom are from mainland China. Macau’s remarkable economic expansion may be in part attributed to the city’s ambiguous sovereignty, an endemic characteristic which dates to the city’s founding …

Luck Of The Land: The Growth Of Tribal Gaming, Kim Manh

Occasional Papers

In this paper, I examine the factors that influence tribal decisions regarding gaming policy. First, I look into past accounts of the causes of gaming diffusion and attempt to overcome some of their shortcomings. In particular, previous research has neglected the limited role of federalism, geography, and the impact of gaming during undetermined legality. By collecting data from gaming expansion on tribal lands in California, I provide increased nuance to the story of gaming diffusion. I argue that proximity to major population centers will have the strongest impact on the success of tribal casinos. Only when there is an appropriately …

A History Of Play In Print Board Games From The Renaissance To Milton Bradley, Kelli Wood

Occasional Papers

This essay considers how a historical legacy of printed games dating back to the sixteenth century in Italy laid the foundation for modern board games like those produced by Milton Bradley. The technology of print and the broad publics it reached enabled the spread of a common gaming culture- one built upon shared visual structures in game boards. Modern board games, of course, relied upon similar rules and replicated the ludic functions of their Renaissance progenitors. But perhaps more importantly, they built upon and perpetuated entrenched narratives about how fortune and morality contributed to lived experiences, presenting their viewers and …

Civil Rights Or Sovereignty Rights? Understanding The Historical Conflict Between Native Americans And Organized Labor, Colleen O'Neill

Occasional Papers

Unions have played important roles in Indigenous struggles in Latin America and in campaigns that fueled civil rights movements in the United States, including efforts to organize agricultural, hospitality, and health care workers. But, Native Americans have had less of a connection with organized labor. Indeed, in the current climate, labor and tribes seemed to be locked in an adversarial relationship. Tribal leaders see unions as a threat to their sovereignty. Unions, such as Unite-HERE and the United Food and Commercial Workers, clearly see their rights to organize as part of a larger civil rights struggle. Examining struggles between tribal …

Christianity And Gambling: An Introduction, Massimo Leone

Occasional Papers

Religions hold complex relations with games and, in particular, with gambling. The article focuses on Christianity. On the one hand, the history of this religion shows a tendency to condemn games as source of distraction from spiritual rectitude and to stigmatize gambling, above all, as opening to metaphysical randomness and, as a consequence, as challenge to the idea of divine omniscience. On the other hand, Christianity has also sought to reinterpret games, and even gambling, as possible occasion for moral improvement and as useful distraction from the hardship of monastic life. A theological perspective that reaches its peak in Thomas …

Ninth Island, Las Vegas: Hawaiian Gaming Tourism And The California Hotel, Cynthia Van Gilder, Dana Herrera

Occasional Papers

Many people do not realize that Las Vegas, Nevada is home to a unique niche tourism: it is overwhelmingly the vacation destination of choice for residents of the state of Hawai’i, even affectionately termed the “Ninth Island.” Many credit the strong Hawaiian interest in Las Vegas to the fact that there is no legal gaming in the state of Hawai’i, however, data indicates that it is not just the opportunity to gamble that bring Hawaiian tourists here, but also the specifc amenities and experience offered at one particular hotel and casino, The California Hotel. Nicknamed “The Cal,” this establishment is …

Of The Rat Pack, Ashtrays, Cocktail Napkins, And Grateful Losers: The Making Of The Las Vegas Experience As A Historical Process In The 20th Century, Paul Franke

Occasional Papers

This paper explores how Las Vegas casino executives have successfully produced a unique gaming experience. From the 1950s onwards they were able to use architecture, entertainment and business practices to link games of chance with a specific consumption experience for players. It will examine what sets the Las Vegas consumption experience apart from other gaming locations, what it consisted of, and how it was produced by the casinos. It also investigates how people between the 1950s and 1980s perceived and consumed the Las Vegas experience. Drawing from these observations the paper argues that the special of Las Vegas in gaming …

Elvis Who? Understanding, Attracting And Retaining The Next Generation Of Las Vegas Customers, Oliver Lovat

Occasional Papers

Las Vegas is in the middle of a period of generational transformation. The visitor profile has changed greatly since 2007, however the behavior and attitudes of this new visitor are very different that of previous generations of visitors. By undertaking a survey of this group we identify several key trends that make this group unique. Not only does this new visitor come to Las Vegas more frequently, follow Las Vegas when they are not in the city, they demonstrate planning and spending patterns that are unlike any other group. This paper analyses the next generation of visitor, and suggests methods …

Nevada Gaming Revenue: A Comparative Analysis Of Slots And Tables, Scott Boylan

Occasional Papers

Throughout much of its existence, Nevada’s gambling industry has been dominated by table games. Historically, slot machines were of secondary importance because they did not generate much revenue and were costly to maintain and operate. Starting in the late 1970s, a series of technological milestones improved the form and function of slot machines, and fueled replacement cycles on casino floors. Nevada gaming revenue data provides evidence of the economic effects of these improvements. Since 1984, slots generally have produced larger revenue gains than tables, although those gains are distributed neither uniformly over time nor across gaming markets. In addition, slots …

State Lotteries And The New American Dream, Jonathan D. Cohen

Occasional Papers

This paper analyzes state lotteries in the economic and cultural context of the late twentieth century. As access to traditional meritocratic advancement declined, many Americans perceived lotteries as new means of attaining increasingly elusive upward mobility. Their turn to lotteries was facilitated by grassroots coalitions as well as lottery advertisers who claimed lotteries as effective means of making money. The relationship of lotteries and social mobility reveals the full implications of lottery playing in the United States and the reasons this form of gambling has assumed new importance as providing access to the American Dream.

The Construction Of Spatial Imaginaries: Luxury, Spectacle, Cosmopolitanism, And The Formation Of The Casino-Resort, Robert Miller

Occasional Papers

This paper examines Monte Carlo in the late-nineteenth century and Las Vegas in the mid-twentieth century, and explores how the cities forged specific identities centered upon their casino-resort industries. Civic planners, entrepreneurs, and tourists contributed to the formation of a spatial imaginary (the conception of a place, laden with symbols and infused with meaning designed to evoke certain feelings or experiences, which is also mediated and re-mediated through the imagination) in these gambling centers. Casino-resorts came to dominate the economies of these cities and casino-concessionaires, business bureaus, and elites consistently emphasized the luxuriousness, spectacle, and cosmopolitanism of their casino-resort towns. …

Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen

Occasional Papers

This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.

Gaming Opportunities, Attractions, And Monorail Ridership In Las Vegas, Davor Jedlicka

Occasional Papers

The history of Las Vegas monorail is presented in three stages: ideas, development and operations. The decline of ridership on the Las Vegas monorail is explained based on this history. The gravitational theory of people movement is used to propose overcoming the inertia to ride among the resorts. The gravitational theory suggests that monorail could contribute to the “Las Vegas Experience” as a force in attracting visitors from around the world. An increase in inter resort visitation rates via the monorail is likely to increase the overall gaming revenues and prevent the end of monorail operations.

Shipwreck With Speculator Early Modern Representations Of Risk And Gambling, David J. Hart

Occasional Papers

Charles Cotton’s Compleat Gamester, one of the best known manuals accompanying a virtual pandemic of gambling fever across early modern Europe, likens gaming to shipwreck since there are “but few Casts at Dice betwixt a rich man and a beggar,” “but few inches between [living] and drowning.” This conjunction of shipwreck and gaming recurs in early modern literature and constitutes a rhetorical topos in the sense of philosopher Hans Blumenberg. I examine several instances of this conjunction (e.g. in Cardano’s autobiography, Shakespeare’s The Tempest, Spinoza’s Theological-Political Treatise, and Joseph de la Vega’s Confusion de Confusiones) and suggest that the conjunction …

Visual Metaphor In Games Of Chance: What You See Is What You Play, Stephen Andrade

Occasional Papers

Visual images have been a key element in the development of wager-based games. The legacy of visual metaphor in gaming can be traced through paper ephemera such as playing cards and lottery tickets. Both paper and printing technology ushered the age of wide spread playing opportunities in the 19th and 20th centuries. Modern play behaviors have given way to Postmodern gaming norms in digital space. The digital age has presented a new set of challenges for gaming architecture in wager-based play. Action research in prototyping games is beginning to reveal a new and different set of game characteristics.

Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat

Occasional Papers

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.

The Fiscal Forensics Of The Las Vegas Strip Lessons From The Financial Crisis, Dean M. Macomber

Occasional Papers

Hitting with the force of a 100-year storm, the first two years of the financial crisis caused a $5.2 billion swing from profitability to loss for the top 22 performing Las Vegas Strip properties between peak fiscal year 2007 and 2009. By fiscal year 2011 visitor count had almost climbed back to peak levels but the aggregate loss is still stubbornly high at $ -1.6 billion. Other signs of recovery trickle in but are sporadic and volatile. This article is an attempt to disaggregate the variance and look at where Las Vegas has been, where it is now and how …

Pyramids Of Pink Shrimp: A Brief History Of Las Vegas Dining, 1940s-1970s, Su Kim Chung

Library Faculty Publications

Restaurant dining has always been one of the great attractions of Las Vegas. From its budget buffets and 99 cent shrimp cocktails, to the showrooms of yesterday's production shows, and today's haute cuisine restaurants run by celebrity chefs, dining has added a rich and tasty dimension to the Las Vegas tourist experience. Local residents have also long been attracted to the wide variety of restaurants that have grown along with the city since the construction of the first hotel/casino resort (El Rancho Vegas) on old Highway 91 in 1941. Hotels along the Las Vegas Strip (and a few downtown) have …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending July 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV participated in several meetings with BLM regarding updating the current Task Order, obtaining a two-year no-cost extension for the two Assistance Agreements, and to develop the future WBR operating agreement between BLM and UNLV
• UNLV met with Sara Moffatt, one of Senator Reid’s staff, to provide an update on project progress. UNLV also requested the Senator’s support in obtaining additional funding for the project for construction, and also for UNLV to bridge the transition from construction through the first two years of operation.
• UNLV held several internal meetings to advance planning for a July VA meeting with BLM to …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending April 10, 2011, Margaret N. Rees

Walking Box Ranch

• UNLV participated in the two-day 65% Design Development project meeting and assisted in planning and design of the future WBR museum and field/research station.
• UNLV held several internal meetings to advance planning for IT and security at the ranch.
• UNLV (Cline) and BLM (McAboy) have begun a series of meetings regarding updating the current Task Order, requesting a two-year no-cost extension for the two Assistance Agreements, and to develop a concept plan for the future WBR operating agreement between BLM and UNLV.
• Weather station progress included adding a Pyrheliometer that measures solar radiation received to the station. Progress was made …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending April 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV and Dornbusch and Associates have signed a contract for Dornbusch to conduct a “Visitor Services Feasibility, Compatibility, Market Study, and Business Plan” at the ranch, including all future museum and research center activities. This effort is kicking off in April 2010.
• UNLV is in the process of purchasing and installing a weather station at the ranch, and will conduct preliminary research using this equipment. Funding for a dual axis solar tracker was obtained from the UNLV sustainability initiative.
• Bill Wood, UNLV Real Estate Management, is continuing to work with Rex Bell to create an inventory of items that Rex …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending October 10, 2009, Margaret N. Rees

Walking Box Ranch

• UNLV has finalized a scope of work with Dornbusch and Associates to conduct a “Visitor Services Feasibility, Compatibility, Market Study, and Business Plan” and is now working with purchasing to sole source this contract.
• UNLV is continuing to work with BLM and Viceroy Mining to obtain rhyolite from the Viceroy Castle Mountain deposit to use for building stone in the new construction.
• UNLV submitted an EPSCoR proposal requesting ~$2.67M over three years to conduct sustainable energy research at WBR, which would include design and installation of green energy technologies.
• UNLV is working with Condit to finalize the WBR brand.
• UNLV …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending January 10, 2009, Margaret N. Rees

Walking Box Ranch

• Eight UNLV faculty and PLI interpreters participated in various components of the December 1- 4, 2008 kickoff Meeting that initiated UNLV’s involvement in the SNPLMA funded project to construct a museum and a field, research, and training center at Walking Box Ranch.
• UNLV is continuing to work with the Architectural Resources Group (ARG) under our SAT grant, to complete Master and Preservation Plans that will guide the SNPLMA-funded project that has just begun. The National Historic Register Nomination process is continuing under the SAT.
• Jean Cline met with members of UNLV’s upper administration to apprise them of the project and …

Inside Unlv, Diane Russell, Erin O'Donnell, Cate Weeks, Shane Bevell, Grace Russell

Inside UNLV

No abstract provided.