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Developing Craft Beer Sales Opportunities: The Beer Tasting Experience, James Peter Murphy
Developing Craft Beer Sales Opportunities: The Beer Tasting Experience, James Peter Murphy
Conference papers
The aim of this special presentation was to offer advice to delegates and members of the hospitality and retail licensed trade industries, amateur beer appreciation clubs and tasting groups, in relation to what preparations are necessary and what pitfalls to avoid when you are organising beer tasting events for their businesses.