Open Access. Powered by Scholars. Published by Universities.®
California Polytechnic State University, San Luis Obispo
Articles 1 - 1 of 1
Full-Text Articles in Business
Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird
Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird
Recreation, Parks, and Tourism Administration
California and its Central Coast is an extremely popular destination for international and non-Californian U.S. travelers. The purpose of this study was to determine the motivations and perceptions of international and non-Californian residents who may travel to the Central Coast of California. Data were collected through an online questionnaire. One hundred and seventeen subjects participated in this study. Non-Californian and international tourists are motivated to travel to the Central Coast to visit friends and family, and to discover and learn about an unknown destination. Perceived destination is a large reason why people choose to travel to California and the Central …