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Full-Text Articles in Business
The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.
The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.
International Journal for Business Education
Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.
A Model For Comparative Analysis Of Business Community Expectations Of Printing Companies And Printer Perceptions Of Those Expectations, Kevin Lloyd Hudson
A Model For Comparative Analysis Of Business Community Expectations Of Printing Companies And Printer Perceptions Of Those Expectations, Kevin Lloyd Hudson
Legacy ETDs
The problem of this study was to compare the Statesboro, Georgia business community's expectations of printing companies to the expectations printers perceive the businesses have. All of the local printers, and a sample of the local Chamber of Commerce corporate members (non-printers) were given identical survey forms which measured their expectations and perceptions. The forms were hand-delivered, picked-up the next day and tabulated to put the data in graphical form. A comparison of the two groups revealed some agreement and some disagreement in expectations and perceptions. After completing the study, it was determined that the research method is valid and …